December 31, 2007
December 27, 2007
Interesting article in the NY Times today, Shifting Coupons, From Clip and Save to Point and Click about the leading print media coupon company’s move into on-line copupons. Vallassis Communications is creating a new coupon portal & brand: RedPlum.com to cater to woman “discount seekers”.
According to the aricle : RedPlum will join a small cadre of similar sites, like CoolSavings.com, Coupons.com and ValPak.com, that have struggled to build traffic and wean consumers off paper coupons. In the 12 months that ended in October, the number of visitors to coupon sites grew by only 6 percent over the previous year, to 20.3 million from 19.1 million, according to ComScore, an Internet marketing research company.
This slow growth of on-line coupons is evident in Google Coupons as well. There appears to be little or no growth in either coupon users or total coupon creation.
Even though Google has been actively promoting coupons via AdWords for over a month, they have only snagged 500 some odd subscriptions to their coupon service via Google Co-op.
Total coupons available through Google Coupons for the major markets seems to have stayed even or declined in the same timeframe with some markets showing as much as an 18% decline in total coupons. (more…)
November 26, 2007
Google Coupons now offers the ability to return Coupons in your main search results via the Google Co-op. When you select the above button from Google Coupon search you will be asked to log in and taken to this page at Google Co-op beta for a subscription confirmation:
You can add information created by Coupons to your Google search results pages by subscribing to their Subscribed Links.
Whenever you search on Google in an area of their expertise, the first result you see will be relevant content they provide.
To subscribe to Coupons, select the Subscribe button below. To learn more about Coupons, you can visit their Google Co-op profile page and then subscribe from there.
On the profile page are presented with additional information about the Coupon Subscription from the Co-op (note that currently 57 others have subscribed):
You are then shown what your subscribed link will look like on the main results page:
November 21, 2007
Google has started to advertise their Coupon search capability with Google Adwords (thanks to FathomSeo for great screen shots of this and the heads up).
When searching on “pizza coupons”, the Pizza Coupons adword results take you to your local ads apparently based on your user profile and/or location. I for example, was shown coupons for Allegany NY when I clicked through the ad on the right (see image below).
When searching on just “coupons”, the ad takes a viewer to the Local Business Center to add a coupon to their business record.
Given Google’s recent addition of coupon oriented domains and their new searchable coupon interface, this new forward facing promotion was to be expected.
Today Google has confirmed that ValPak has certain coupon size and layout benefits that are not available to all businesses when they upload their coupons to the Local Business Center.
There are currently three levels of coupons creation that we know about:
1-Local Business Center where a business can create coupons one at a time. This is offers the fewest graphic and content options.
2-The Coupon Feed which allows for more graphics and content.
3-The ValPak Feed which allows for bigger & more graphics and multiple coupons.
When I inquired about the differences Map Guides Jen responded:
== 1 of 1 ==
Date: Tues, Nov 20 2007 9:19 am
From: “Maps Guide Jen”
Hello,
Sure, here’s what insight I can provide. If you upload coupons using a feed (see this page ), you can include enhanced content like images, barcodes, and logos. As you can see, the appearance of Valpak-provided coupons is slightly unique. This helps Valpak merchants recognize their coupons.
Thanks,
Jen
In August of 2006, when Google announced their Coupon feature in Maps they also announced their relationship with ValPak. Obviously, Google benefits from ValPak by being able to quickly populate their coupon inventory. In some markets, ValPak provides as many as 75% of all coupons.(see my previous article on Coupon penetration)
The differences are more than a slightly unique:
• The coupon provider logo should be 100 x21 pixels, Valpak’s logo is 120 pixels by 34
• The image filed is indicated may be up to 120 pixels high and 120 pixels wide and there is no provision for business logo. The Valpak coupons provide a business logo that is 155 x 103
• There appears to no allowance in the upload feed for multiple coupons like ValPak is able to do
• There appears to be no provision for the inclusion of your business logo in list view
As long as coupons have played such a minor role in the real world of Google search, this type of difference in allowing more technical clients (read larger & with more money) access to additional features and allowing one client (ValPak) the most features is a non-issue. However, as soon as Google moves coupons to the surface of the main results page, this discrepancy will become problematic.
November 7, 2007
As oil prices inch toward $100 a barrel and the price of gasoline is once again rising towards $4.00/gal, it appears that Google will step into the breach and offer stress relief via directions.
The AP reports in Latest Additive at Gas Pumps: Google that “As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the United States beginning early next month. ” They also note: “Unlike most of Google’s services, this one won’t include ads bringing the company income. But participating retailers will be able to make extra money from other merchants that offer coupons on the service.”
It is not clear whether this move includes Google Coupons and their monetization or printed coupons from other local merchants managed by the pump provider.
One assumes that if it were Google they would use their existing Coupon infrastructure for coupon creation. Clearly, the presence of Google Maps and Coupons at the pump could dramatically increase visibility of both Maps and Coupons and push their coupon effort to the forefront. Minimally, if they are not Google Coupons but those provided by the pump vendor, it provides a huge visibility boost to Maps. Perhaps Google has found another ValPak like partner to create additional coupon inventory for driving internet and mobile traffic?
Udpate:
According to Information Week “While of limited use to motorists, the initial service gives (the gas) retailers the tools to enter marketing deals with local businesses. Besides offering maps to locations, gas station owners could also offer coupons to try to drive traffic to local merchants.”
While it seems that Google will not be monetizing coupons, it is still not clear whether tbey will become a source for coupons for Google Maps.
November 3, 2007
The new ability to search Google Coupons offers an intriguing glimpse through the window into the world of Google’s coupon efforts. Coupons have the potential to both drive local usage and further monetize local business data for Google. With internet search, Coupons could provide a new interface/access point for visitation and searching of local business data. It is easy to imagine a link at the top of the main Google search page or a link for coupons in the Local OneBox results that bargain hunters used regularly. With any number of web 2.0 technologies, Google could spread coupons across the internet as well. In fact the ready availability of coupons on Google might broaden the use of coupons in general.
Coupons could also provide a means of monetizing Goog-411(and SMS & Google Maps) service by providing pay per call coupons directly to your cell phone. Ad supported free 411 services (like Jingle 411) are intrusive. A service though that offered an optional, relevant coupon to a 411 inquiry would probably be welcomed by its users.
However, since Google Coupons has been introduced, why has Google been so reticent to promote coupons? And how successful has Google been at gathering coupons since the programs inception? Just how many coupons are there and how many were created by the small businesses using Google’s Local Business Center?
(more…)
October 27, 2007
Google Coupons are one of the great underpromoted features of Google Maps. It came, we saw and it didn’t conquer. Not because it couldn’t but it just seems to be one of those Google technologies that is languishing in the backwaters of some engineer’s 20% project.A recent query at the Google Maps for Business Group about why ValPak’s coupons were larger than his coupons got me to poking around coupons once again.What I found was a (buried) upgraded local like interface that allows a users to search for all coupons in a given area or all coupons in a certain industry in an area. For example you may search on “all coupons in Olean NY” or “restaurant coupons in Buffalo NY.Why coupons continue to be the poor step child in Google’s local arsenal is beyond me. Google could easily provide an interface to allow websites to embed these coupons either via an api, rss feed or an iframe (like Maps). This would at least offer the coupons some visibility and a way out of the dark basement of Google Maps.In September the InsideGoogle Blog noted a slew of new Google Coupon domains including Google-Coupons.com and CouponGoogle.com are now registered and controlled by Google. Perhaps this new (maybe its not new but it is obviously hard to find) interface upgrade and the new domains portend the first step in rolling out a more prominent coupon program.
