Understanding Google My Business & Local Search
Search Results For "serps"
Local Mobile Image Thumbnail SERPS – It’s All About Context
Last December we started seeing thumbnails in the mobile local organic results. What was obviously a test then became more visible over the summer and starting last month, became widely visible. It is a mobile only feature that made me and several clients curious. How was it triggered? Why & when does it show? Why …
Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS
Since early August with the roll out of Critic Reviews and Top 10 Lists and with the recent rollout of Reviews from the web and a significant review snippet display upgrade, Google has been on a rich snippet tear. Here are some my thoughts, big and small, about these changes. Do you see these changes …
Google Testing Horizontal Local One Box + Card Format for Serps
There have been an increasing number of reports (H/T Michael Wallace) of a horizontal Local One Box showing at the top of the search results as opposed to the side. There have been sporadic reports of the search results being shown as cards. Rasmus Himmelstrup, an SEO Analyst at Resolution Media, sent along an example of …
Google Updates Local Algo with More Web Based Signals – Turmoil in SERPS
Update: Great tip from Joy Hawkins to get a sense of the changes: In fact, if you search Google.ca for anything you’ll see the results that USED to show in the US yesterday (old algorithm I’m guessing) Last night just before going to bed reports (h/t to Brian Mayo) started drifting in about missing 7 packs in the real …
Google Integrating Author Information Results with Google Plus in main SERPS
I know that Google has been integrating author results in the main search for a while and late last month tweaked those results with the addition of circles . But Google is now linking the Author Information image in the main search directly with recent Google Plus posts in a results much like the Plus Places integration …
Local Adwords Ads Dominate the Hotel SERPS – The new normal? Or a Test?
This morning I spoke of the Google Hotel experiment that made search results into interactive local content. It is not clear if this is the new normal or a test but on this search for bed and breakfast St. Augustine and every hotel search, Adwords with Location Extensions and Adwords Express are now showing as interactive local content on …
Google Pushes Hotel Booking Feature to the Front Page of SERPs
Google, having first introduced the hotel booking feature in November on a limited test basis, has now pushed the ability to procure a reservation to the front page of the main search results for both blended and 7-pack displays. The test from Google has included a limited number of travel sites and a few high …
Google Testing New SSSerps?
That’s not a speech impediment, nor a typo in the headline…. It’s a new acronym for our industry: Super Short Search Enginge Results Page. It appears that Google is once again testing local results in a very abbreviated page. These were first spotted by Youssaf (@ysekand) in the UK in September and again by Sebastian Socha …
Google Micro SERPS: Only 4 (Places) Results Showing
Rasmus Himmelstrup, of SeoAnalyst, and Sebastian Socha, of KennstDueinen.de, are both reporting from Europe a new Places Search Everything result that is showing only four search results on a page. In Sebastian’s screenshot all four of those results were blended results while in Rasmus’s 3 of the 4 were blended results I had to look …
Google Testing New, More Integrated Local Search SERPs
Update 7/6 1:02 P.M.: Google’s Elaine Filadelfo (Global Communications & Public Affairs) noted: It is an experiment — we’re continually trying out new tweaks to a portion of our users. Google is always testing new layouts and changes to the main SERPs but these screens shot captured on July 3rd & 4th by Linda Buquet …
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