Help Us Write Barbara Oliver’s Content for the new Google Questions & Answers

When Google Questions & Answers came out last week, I reached out to Barbara Oliver Jewelry (who doesn’t have any street level presence in Williamsville, NY and is hidden on the third floor of an office building) and advised her on how to deal with the new product. She agreed that she needed to get … Continue reading Help Us Write Barbara Oliver’s Content for the new Google Questions & Answers

Google Local Shows Photos to Match the User Query – And what it Means to You

Google Local has always been aggravating when it comes to showing your photos. Google would swap out your photos seemingly randomly. Your carefully chosen profile photo would suddenly disappear and be replaced with a skanky alternative of Google’s choosing. There never seemed to be rhyme or reason.  But I have noticed that changing. Not the … Continue reading Google Local Shows Photos to Match the User Query – And what it Means to You

Google My Business Rolling Out Short Names

Google has started the rollout of “Short Names”; the ability of a business to create a custom, short URL that then can be used for easy access to their business profile on Google. Customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile. So … Continue reading Google My Business Rolling Out Short Names

GatherUp Introduces a new website tool – the Conversion Pop-Up

When I helped start GatherUp (previously GetFiveStars), I did so with the idea that local businesses, small and big, deserved world class tools that helped them navigate and benefit from the world of reviews. And I also wanted to be sure that the agencies that helped them could leverage the more advanced features of these … Continue reading GatherUp Introduces a new website tool – the Conversion Pop-Up

Google Confirms Removal of Anonymous Reviews

Google has confirmed that anonymous reviews have in fact been removed from public view. Their statement to me: “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” If you recall, on May 24th, I reported their disappearance with the article Google Stops Counting Anonymous Reviews?. Given the obvious angst that many small … Continue reading Google Confirms Removal of Anonymous Reviews

Google Continues Testing of ‘Posts’ As Worldwide Use Expands

The product that was originally called Podium and is often referred to as Posts, continues to be tested as a small business tool that allows a business owner to post directly to their branded search result. We saw the “Posts” like test in late January that included a call to action and posting on the right. Recently, … Continue reading Google Continues Testing of ‘Posts’ As Worldwide Use Expands

Google Posts Directly to Search Feature Expansion Continues – Now What?

Google announced in mid August that they would be expanding their test of the beta ‘direct to search’ posting for SMBs. Barbara Oliver Jewelry just received her entree into the beta so for the first time I can test the product and assess its value1 . And learn better what how it performs and what benefits accrue to Barbara when … Continue reading Google Posts Directly to Search Feature Expansion Continues – Now What?