Which Cities & Categories Currently Have Google Home Service Ads & Advanced Verification

Google provided me a comprehensive list of cities and the categories that are currently under the Home Service Ads & Advanced Verification banners in those cities.

This program is hard enough to keep track of with it’s many changes and the recent increase in rollout that I thought the list would help you understand more about the markets that you are working in.

For some of the practical implications see Joy’s article: Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs) (the answer is no but…)

San Francisco Bay Area:

locksmiths, plumbers, house cleaners, handyman, general contractors, electricians, HVAC contractors, painters, overhead door, auto glass repair, roadside assistance

Sacramento:

HVAC contractors, plumbers, electricians, locksmiths, auto glass repair, general contractors, roadside assistance, house cleaners, handyman, painters, overhead door

Stockton:

HVAC contractors, plumbers

Philadelphia:

plumbers, HVAC contractors, electricians, locksmiths

Atlanta:

plumbers, HVAC contractors, electricians, locksmiths, overhead door

Phoenix:

plumbers, HVAC contractors, electricians, locksmiths, overhead door

Seattle:

plumbers, HVAC contractors, electricians, locksmiths, overhead door

Los Angeles:

HVAC contractors, electricians, overhead door, plumbers, locksmiths

San Diego:

HVAC contractors, electricians, overhead door, towing, auto glass, plumbers, locksmiths

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Which Cities & Categories Currently Have Google Home Service Ads & Advanced Verification by

23 thoughts on “Which Cities & Categories Currently Have Google Home Service Ads & Advanced Verification”

  1. I’m curious about how far the HSA spans outside of its primary city. For example, I have a client in Alpharetta, GA who was affected by it… which is about 30 miles away.

  2. Sarah – the markets seems to expand fairly far outside of the main city in most cases. For Atlanta they let you target as far north as Canton, as far east as Loganville, as far south as Jonesboro, and as far west as Douglasville – up to 40 miles in any direction.

    In Phoenix, they go as far north as New River, as far East as the Fountain Hills area, as far south as the Sun Lakes area, and as far west as the Buckeye area. Another pretty sprawling area.

    New York Metro didn’t launch yet, but their plan there was to cover parts of Bergen, Essex, Passaic, Union and Hudson county in New Jersey. Google said they are aiming for middle of September here.

    When they launch in Washington DC, I know it will hit parts of both Maryland and Virginia as well.

    1. I saw that in the log, Graham! Do you know if they’ll be invited to join the Home Service Ads or are they only being required to pass advanced verification in general?

  3. Google is rolling this program out fast, and they already have backlog for existing clients in Google Home Services. The customer service for the new products has been basically non-existent. Has anyone else had a similar experience?

    For advanced verification, did Google provide any feedback about the process for the locksmith?

    1. They are currently verifying our license (not sure what the exact process is). I supplied a copy of our license certificate. We submitted background checks on everyone that would be going out to a customer’s home and they ran a background check on the business itself. We also submitted an insurance certificate showing what our liability limits are as well as to confirm we are insured.

  4. Is the advanced verification process also going to be applied to companies participating in Adwords (in those industries) ?

    Any information regarding the affect of ctr for Adwords/maps/organic ?

    *pay per call in HSA for locksmith in Atlanta is currently $14

  5. @Richard
    The advanced verification is being applied to any business that wants to use Adwords OR Adwords Express (including HSA).

    Thanks for the pricing information.

    I will leave it to others to address CTA

  6. Sarah – the markets seems to expand fairly far outside of the main city in most cases. For Atlanta they let you target as far north as Canton, as far east as Loganville, as far south as Jonesboro, and as far west as Douglasville – up to 40 miles in any direction.

  7. @Danielle When the ads are running, there is no data in the Home Services Dashboard that shows how often your ads show (impressions), average positions, etc., like you might see in AdWords. What we are seeing so far is that they are providing far fewer leads than expected, considering the ads get prime real estate at the top of the page.

    My customers are a little concerned because they are getting repeat customers and others that have looked them up by brand calling them through Google Home Services, and consequently getting charged for those leads. Has anyone else had a similar experience?

    1. Seeing the same thing in L.A. but I push back on my client. They need to stay in their customers’ minds via traditional means (branded fridge magnets, branded pens, etc) so that returning clients don’t use search to find them again.

    1. I called someone from the HSA finder and interviewed them to find out a little more. He said that the leads were VERY qualified and he was happy with the service so far. He said he was receiving about 4-5 calls a week from the HSAs and he has only had to dispute one call.

    2. I’m not sure how well-founded this piece of info is, but he also told me that his marketing guy was told that HSAs wouldn’t be available for resellers for a minimum of two years. And that when he was invited to HSAs he had to remove his marketing guy from his AdWords Master account.

  8. Super interesting to see which industries HSA is rolling out to and in which markets. I have a client who is an HVAC, so this will be of interest to him.

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