WXYZ Detroit covers fake online reviews of local businesses at Google

With help of Jason Brown, a fake review critic, I was invited to speak with WXYZ reporters while in Detroit last month on the issue of fake reviews and their impact.

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WXYZ Detroit covers fake online reviews of local businesses at Google by

3 thoughts on “WXYZ Detroit covers fake online reviews of local businesses at Google”

  1. Ultimately, to ensure proper accountability, the reviewer’s identity would need to be independently verifiable by Google and that’s no mean feat.

    In the meantime the impact of fake bad reviews on some small owner-managed businesses must be devastating financially as well as emotionally.

    I agree with you Mike: surely Google must be able to do a better job – and I hope it’s soon!

  2. Mike, congratulations! TV!

    “It’s bad, it’s bad,” succinctly sums up the fake review scenario as well as possible.

    Very cool that you were able to bring this topic to a larger audience. Nice job!

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