Mike B around the Web

Here are some places that wrote/spoke/recorded last week on the inter webs:

Google and Local Search Success – a great conversation with Joy Hawkins about Google Local, tips for success, editing and rank as well as a discussion about her new Expert’s Guide to Local SEO,

Also available as a podcast.

Video: Last Week in Local May 8th, 2017 – we discussed all the local news from the previous week. Also available via email subscription or podcast.

Here are some of the salient articles:

Should You Make It a Page or a Post? | LocalVisibilitySystem.com If your content has “commercial intent” and you want it want to convert it should probably be a page, rather than a post.  People expect posts to be educational. Phil Rosek does a good job of creating a “decision tree” for what can be a complicated decision.

The Yext IPO and the triumph of local SEO – The article seems to overstate the value of local listings and how much folks are willing to pay for this service.

Many Local ‘Angie’s List Certified’ Contractors Unlicensed = The dark under belly of virtually all of the sites that show listings whether Yelp or Angie’s list is that many of the listings are not certified or licensed to operate in the markets in which they list.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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