Understanding Google My Business & Local Search
Google Spam Hall of Shame – A Well Deserved Group Award
This week’s second Google Spam Hall of Shame award goes to not one deserving business but to a group, who have worked hard and persistently to achieve this honor (drum roll please….)- the personal injury lawyers of the City of Orlando.
So a word of warning to searchers in Orlando… don’t slip and fall outside your apartment building looking for your lost keys. Your Google search for locksmiths and injury attorneys will both only add cumulative insult to your already injured person.
Who knows what lurks in the reviews, marketing listings and virtual offices, I didn’t even bother to look but the frequency of suite #’s gives a clue.3
1- I have learned that listing number 3 is actually using a filed DBA, which brings up the whole issue of the world changing their business names to satisfy a “feature” in Google’s algo. Which makes the whole situation even more absurd.
2- Hmm. I get that personal injury cases are profitable and worth a little stretch to get them but is it really worth the rough digital equivalent of ambulance chasing? So much for ethics boards.
3- These results, even though anecdotal, are clear evidence of the sheer lameness of Google’s spam white paper conclusions. All I can say is, its a good thing that only 1/2 of 1% of all of the Google listings are spammy and have been removed by them. Although I am not sure what you call what is left.
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