Recently Anikait Chavan commented on an old post where I minimized the idea of link building to an SMB Google+ Page for local. With the many changes that has taken place with Google Local, his comment motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into an overall marketing plan for your business at the Local U blog.
Essentially the new Google+ Page for local can perform a number functions that can potentially benefit your business. Some of these are significantly more cost effective for a business than others. Which of these should be prioritized for your business?"At Local U: How Should You Market Your Google + Page?", At Local U: How Should You Market Your Google + Page? by Mike Blumenthal