At Local U: How Should You Market Your Google + Page?

Recently Anikait Chavan commented on an old post where I minimized the idea of link building to an SMB Google+ Page for local. With the many changes that has taken place with Google Local, his comment motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into an overall marketing plan for your business at the Local U blog.

Essentially the new Google+ Page for local can perform a number functions that can potentially benefit your business.  Some of these are significantly more cost effective for a business than others. Which of these should be prioritized for your business?

Read my thoughts: How Should You Market Your Google + Page? You Shouldn’t. You Should Market Your Business

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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