The old Google Places for Business Dashboard allowed a listing to be verified into multiple accounts. The new Places for Business Dashboard only allows one verification per listing. This is a huge difference process. It is also an impediment to many listings being moved over to the new dashboard.
Given the ambiguity of ownership in some listings in the old Dashboard Google can’t immediately tell which claimant has the most rights to manage the listing going forward. This has slowed down the transition for some listings. It appears though that Google has finally begun to resolve these conflicts.
Jeffrey Magner of TrumpetLocalMedia sent me this recent Google communication that implies that they have finally bitten the bullet and are starting to pick winners and losers. This should allow the remaining listings to transfer to the new dashboard more quickly.
Exactly who gets control and what rules they use to assign ownership are not known…. but I could imagine some that might work…. email from the same domain might get preference over a listing with a different email domain, a dashboard that has been accessed more recently might get preference over an account that was less active. Obviously there are still many conflicts that could occur for example between franchisee and franchisor that playing dueling listings.
The good news is that now that the new Dashboard is multi-user whoever wins can assign the loser (assuming they are talking) to a manager role or even transfer ownership.The Google Places Dashboard And Listing Ownership by Mike Blumenthal