Since Google has allowed business listings created via the (old) Places Dashboard to merge with and take on attributes of a G+ Page for local, it has been standard procedure in certain problem cases to delete the G+ Page and return the listing to a non-social listing. I had done so on numerous occasions with no ill effects.
So when I when I was demonstrating to a client exactly how easy it was to create the social features for a business listing from the new Places for Business Dashboard, I assumed that there would be no issues if I deleted the social pages and reverted the listing back to a basic listing until they were ready for a more social listing. Well the old saw, “if you assume you make an ass out of u and me” definitely applies in this situation.
If you delete a business’s social page of an upgraded listing, the listing will also be deleted from the new Places for Business Dashboard and require reverification to add back. The process will also delete any other Google+ entities that you may have created.
Here is the Google messaging when you go to delete the social page of an upgraded business listing:
When Google says all Google Services, they mean ALL GOOGLE SERVICES including your business listing from your dashboard.
What can you do if you or your client has an upgraded business listing and don’t need or want the social tab? As far as I can tell, nothing. While Google offers up the ability to shut off the video, photos and business reviews (of other businesses) tabs they do not offer any facility, once a business listing in the new dashboard has been upgraded to social & video, to shut of the social stream on the listing.
How to Delete Your Google Places for Business Dashboard Listing in One Easy Step (Or Brainfarts + Bad UI = Bad Outcomes) by Mike Blumenthal