Comments on: Google Rolls Out Adwords Express Plus http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/ Developing Knowledge about Local Search Wed, 22 May 2013 12:49:21 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595247 Mike Blumenthal Mon, 28 Jan 2013 19:01:00 +0000 http://blumenthals.com/blog/?p=14223#comment-595247 @Freddie
Google would love for you to pay to send a searcher from the Search results to the Plus page but Adwords Express Plus works equally well to send users to a landing page on your site. That is what I would recommend.

]]> By: Freddie Fulton http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595245 Freddie Fulton Mon, 28 Jan 2013 18:50:07 +0000 http://blumenthals.com/blog/?p=14223#comment-595245 Thanks for pointing this one out Mike. Is this all about promoting your own Google+ Local page as the landing page? That is how I am reading it.
I think the concept has merit. It obviously means your Google+ local page has to be rocking already and ready for the paid traffic.
I also wonder if this will show up in search differently? will there be a separate section of results for Google+ (I’ve seen Google+ pages integrated and as far as I know it hasn’t changed or I haven’t noticed. :-) which happens)
Anyway thanks. Good heads up and I look forward to seeing how this pans out.

]]> By: earlpearl http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595229 earlpearl Mon, 28 Jan 2013 17:06:35 +0000 http://blumenthals.com/blog/?p=14223#comment-595229 Mike: Haven’t run an adwords express campaign. I assume it doesn’t allow for [exact match ] phrases and the campaigns are all running on broad phrase.

Have you cross checked this between adwords express reports and analytics? If so, and if its running on broad phrase you’ll see details in analytics that don’t match up.

I’d simply suggest if it doesn’t include exact phrase its not an optimal campaign by any means for an smb.

Okay, the tradeoff is simplicity for an adwords campaign easily designed.

A broad phrase campaign can work and it can be remarkably unsuccessful.

I’d be careful.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595214 Mike Blumenthal Mon, 28 Jan 2013 15:53:14 +0000 http://blumenthals.com/blog/?p=14223#comment-595214 @David M
You’re right about that!

]]> By: David Mihm http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595211 David Mihm Mon, 28 Jan 2013 15:39:38 +0000 http://blumenthals.com/blog/?p=14223#comment-595211 Wow. A far cry from Facebook’s one-click “Promote this post” ad offering.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595204 Mike Blumenthal Mon, 28 Jan 2013 15:16:28 +0000 http://blumenthals.com/blog/?p=14223#comment-595204 @David
I think Google sees it as a way to touch the customer. Note that the 800 number for service is front and center. So I am sure some folks will upgrade, some with hire an SEM and some will abandon it. Thats the price I think of a self serve model.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595203 Mike Blumenthal Mon, 28 Jan 2013 15:15:18 +0000 http://blumenthals.com/blog/?p=14223#comment-595203 @Andy
Yes it would be nice of an owner could allocate different privileges to different managers… one could see analtyics, one could see adwords and another could do everything. But not with this release.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595202 Mike Blumenthal Mon, 28 Jan 2013 15:14:02 +0000 http://blumenthals.com/blog/?p=14223#comment-595202 @Nathan
This is no replacement for adwords. It provdes way too few options to improve your ads, their targeting and bidding. The price per click because of these limits tend to be higher than a well managed campaign. It will show to any searcher on Google, Google Maps and on their content network.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595201 Mike Blumenthal Mon, 28 Jan 2013 15:12:31 +0000 http://blumenthals.com/blog/?p=14223#comment-595201 @Chad
You do have limited ability to provide feed back on the types of keywords that are showing and the longer tail ones seem to mirror ad content but you are certainly correct as to some of its limitations.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2013/01/28/google-rolls-out-adwords-express-plus/comment-page-1/#comment-595200 Mike Blumenthal Mon, 28 Jan 2013 15:11:12 +0000 http://blumenthals.com/blog/?p=14223#comment-595200 @Joe
It is very limited and you are right about the pricing. NO question there. But it is simple and it is self serve. Both goals of Google’s for this product.

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