My keywords not provided passed 70% just as Google Chrome has started switching all searches to secure search (https) for all users. Obviously the technical nature of my readership puts my site at the vanguard of this new reality.
But the Chrome switch to HTTPS, which started on December 10th, presages a big jump in not provided numbers for all websites. The secure search occurs in Chrome whether you are logged in or whether you are logged out and searching in in cognito mode. It was only on August 2nd, that my blog passed 60% for not provided traffic from Google. The trend was accelerating even before this most recent change to Chrome.
Of my 15,228 visitors over the past 30 days that came via Google search, 10,661 of them, or 70.009%, did not show the keyword data.
I should have written this post last week as my keywords not provided hit 69%. It would have made for a better title.