Comments on: Google Acquires Incentive Targeting For Coupon Programs http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/ Developing Knowledge about Local Search Sat, 18 May 2013 20:55:31 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Mike Blumenthal http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586327 Mike Blumenthal Thu, 29 Nov 2012 16:57:00 +0000 http://blumenthals.com/blog/?p=13863#comment-586327 @Phil

I agree that businesses deserve both a working product and more importantly a clear path….

Although do I think that couponing could have fairly broad appeal…. restaurants, grocery stores, big box retail, manufacturers …. across a fairly broad stroke of industries.

]]> By: Phil Rozek http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586323 Phil Rozek Thu, 29 Nov 2012 16:04:43 +0000 http://blumenthals.com/blog/?p=13863#comment-586323 *Meant to say “the transition to Google Plus.”

]]> By: Phil Rozek http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586322 Phil Rozek Thu, 29 Nov 2012 16:03:21 +0000 http://blumenthals.com/blog/?p=13863#comment-586322 It’s nice to see Google branch out a little bit, but in terms of local, this miffs me in two ways:

1. For God’s sake, Google, get a little closer to finishing up / fixing the basic stuff (like, umm, the transition to Google+Local) before trying to integrate more “solutions.”

2. Yet another feature that’s great for sushi bars but probably useless to service-based businesses.

Too many half-baked loaves in the Google oven…

]]> By: Mike Blumenthal http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586210 Mike Blumenthal Wed, 28 Nov 2012 18:50:32 +0000 http://blumenthals.com/blog/?p=13863#comment-586210 @Andrew no shit….

@Will yes a total solution that sits in mothballs till when? This is very cool but when will we see it? Why in local does Google acquire but never seems to deploy?

@David
They are heading that way but execution and focus has been lacking… I would love to see it but…..

]]> By: Google Buys ‘Coupon’ Platform Incentive Targeting For Closed-Loop Marketing http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586208 Google Buys ‘Coupon’ Platform Incentive Targeting For Closed-Loop Marketing Wed, 28 Nov 2012 18:42:44 +0000 http://blumenthals.com/blog/?p=13863#comment-586208 [...] on a Tweet from a Google mobile commerce exec, Mike Blumenthal posted about the Google acquisition of couponing platform Incentive Targeting. Incentive targeting was [...]

]]> By: David Mihm http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586207 David Mihm Wed, 28 Nov 2012 18:41:00 +0000 http://blumenthals.com/blog/?p=13863#comment-586207 +1 Will’s comment. They’re definitely heading towards a total marketing solution. The email thing would already be very effective using the segmentation available with Plus Circles…it would be very difficult for Constant Contact, say, to integrate something that simple, IMHO.

]]> By: Will Scott http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586205 Will Scott Wed, 28 Nov 2012 18:34:56 +0000 http://blumenthals.com/blog/?p=13863#comment-586205 +1 Andy’s comment.

I can’t help but feel like these kind of acquisitions are Google trying to build a total marketing solution for businesses. Next they’ll do Email and … SEO :)

“… to organize the world’s information and make it universally accessible and useful (and monetized)”.

]]> By: Andrew Shotland http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586204 Andrew Shotland Wed, 28 Nov 2012 18:34:33 +0000 http://blumenthals.com/blog/?p=13863#comment-586204 Should be a great addition to Google Business Builder. Oh, wait…

]]> By: Andy Kuiper http://blumenthals.com/blog/2012/11/28/google-acquires-incentive-targeting-for-coupon-programs/comment-page-1/#comment-586199 Andy Kuiper Wed, 28 Nov 2012 18:15:06 +0000 http://blumenthals.com/blog/?p=13863#comment-586199 I think it looks good too Mike. However I really wish they would set up the infrastructure for the …local 30 location chain to manage the 30+ ‘separate’ Google+ Local Pages in a scaleable way FIRST :-)

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