It is hard explaining to small businesses that when their listing merges with their competitor’s business it is a feature of Google Places NOT a bug. Well not actually a feature but a known and predicted artifact of Google’s automated merge & purge routines.
The flip side of removing duplicates is some amount of merging. The algo does not have enough granularity to clearly see that two similar businesses are in fact distinct. It thinks the listings are either duplicates or spam. The more dupes that are removed from the index the more merges increase and vice versa. Google is continually tweaking this algo to minimize merges but perfection in big data is “right most of the time”. In running the routine the overall index might improve by some significant percentage BUT some much smaller percentage of listings will be inadvertently and inappropriately merged with a different listing. It was this “behavior” that motivated me to name this series of Google Places comics “False Negatives”, the name I give to these listings that Google says exist with wrong information but really don’t.
What Google sees as acceptable outcomes are in fact worse than collateral damage to the smb. They are a direct hit on one of their most successful marketing avenues. Google giveth and Google taketh away.
Here is Margaret Shulock’s latest comic in the Google Places False Negatives Series. Feel free to copy the snippet and use on your blog or website.
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