Comments on: Adwords Express Changing Ad Titles Depending on Search

By: Chris Gregory

Chris Gregory — Sat, 24 Mar 2012 13:16:42 +0000

Interesting. Thats a huge liability in my opinion. It’s effectively changing your ad copy without your approval or without giving notice and still charging you under the guidelines of the original ad. There is nothing about that that doesn’t scream lawsuit.

By: Mike Blumenthal

Mike Blumenthal — Sat, 24 Mar 2012 12:49:56 +0000

@Chris

I have been unable to find the fact that they change headlines in their documentation.

By: Chris Gregory

Chris Gregory — Sat, 24 Mar 2012 12:23:07 +0000

Thats very interesting Mike. The fact that Google changes your Ad Title without your approval is crazy. I’m sure it’s covered in their T’s & C’s but in most industries that would be a huge liability issue.

I tend to stay with Adwords so I can manually select each keyword phrase. I do like the added rich snippets with Adwords Express and that is probably why you are getting a better click through rate and engagement with the user.

By: Mike Blumenthal

Mike Blumenthal — Fri, 23 Mar 2012 09:17:36 +0000

@Bhavesh
No but you do have to have a business listing in the dashboard.

By: Bhavesh

Bhavesh — Thu, 22 Mar 2012 15:37:44 +0000

m new to GP, can any 1 tell me Do you need to have your Google Places Page verified in order to launch an Adwords Express Campaign?

By: Mike Blumenthal

Mike Blumenthal — Tue, 20 Mar 2012 19:16:16 +0000

@Jozef

Adwords express is not for everyone and generally I would agree with you but in this case, due to her very low budget she chose Adwords Express. We are seeing CTR of 1.04% with a cpc of $1.25 and getting engaged traffic. Not great but not terrible either.

By: Jozef Foerch

Jozef Foerch — Tue, 20 Mar 2012 19:03:23 +0000

People should be very wary of Adwords Express. In ever account I have entered that had previously or currently used Express I saw deplorable CTR that were low enough for Google to almost de-list the keywords due to low quality scores. A simple Search Query report showed that 80+ % of the, traffic in some cases, There is no reason why someone doesn’t have the time to quickly, albeit efficiently, setup a true Adwords program. Having an Express campaign within your login can mean that when you finally do have an Adwords campaign that the low quality scores associated with the Express keywords transfer over to the new campaign as well. This isn’t insurmountable and can be dealt with…however it takes a bit of time to reset those scores to acceptable levels. I am almost floored that the above ad is an Express ad. I just have never seen one so well put together.