@Miriam

I did not speak to budget or planning but rather to how Google works and some things that they could do themselves to make it work better for them.

The group ran the gamut from hobbyists to real pros. While many appreciated the need for the marketing and engaged fully in my presentation, the number of them that are committing fully to a rational path seems quite small.

I love B&Bs and always wish I had a chance to work with more of them. Their business model is so engaging and fun and most B&B sites need major help! But funding is, in my experience, always an issue in this particular industry because the business owners are investing so much just in running their establishment. Curious if you talked about budgeting at all in your presentation, Mike? Do you think the B&B owners understood the value in pursuing these forms of marketing?