Netflix Bags Separate Website

I just received this email from Netflix. Hmm… lets change, piss everyone off and back off…

Dear Michael,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

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5 thoughts on “Netflix Bags Separate Website”

  1. This method is tried & true. Don’t your remember “New Coke”?

    A flood of brand loyalty follows the admission of the mistake…

    … or not :D

  2. This is seriously funny and sad to watch. Netflix had such a good reputation and growing customer base. Seems to me that growing content costs forced their hand on prices and mistakes like Qwikster (ugh).

    We dropped our DVD portion after the price increase. yay for streaming…for now :)

  3. @Brian

    Perhaps they were going to sell it? Perhaps there was some other reason for the “split” but I was about ready to drop our DVD subscription to avoid the hassle. For now, I will probably drop it to one as there are certain very good things still in DVD only format.

  4. What they failed to realize in all of this is that they had (and still have) the absolutely perfect business model. The price was so cheap that people signed up and received their movies with no hassles. Even during the down economy people kept paying Netflix the $10 per month. In an absolutely bone-headed move they raised prices AND allowed media to spin it as a 60% price increase. I mean seriously if people really want to get pissed off they should start looking at matters like “Why are gasoline prices still at $4 per gallon when crude has dropped down to a level that equates to $3 per gallon?” OR “Why is the FED still giving money to banks that are turning around and using that same money to pay back TARP funds to the FED?”

    Instead everyone, including me, was made aware that Netflix was indeed charging us every month and that amount was going up. Millions, including me, took a few minutes to look at competing alternatives and either made a decision to stay or go. Millions, not including me, did cancel their Netflix subscriptions as a result. I will be really surprised if this CEO does not quietly “retire” within the next few months.

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