NY Salons have a Bad Hair Day in the Google 7-Pack

Bad is a word that is used in many contexts in the English language. It can mean anything from terrible to awesome used by iteslf and there are many phrases that integrate the word for totally different meaning altogether. Bad boy, bad ass and a bad taste to note a few. This is particularly true with hair. A “bad hair day” for example has been elevated to the level of cliche for getting the day off on the wrong foot.
Bad hair salon NY search
Now add to this linguistic mishegas the fact that Google is possibly doing keyword to category mapping.

In this process Google is apparently indexing keywords associated with a citation, mapping those keyword to their appropriate category and if there is enough searcher intent, showing 7-Pack or Blended results on those adhoc keyword related categories.

In the hair salon business this combination of linguistic “nuances” and keyword mapping leads to unintended outcomes. If you search on Bad Hair Salon NY, NY, which is unambiguous for most of us, it shows a seven pack and a ton of salons in Manhatten that are “bad”.

In that pack, I chose the first highly rated salon on that search, the Salon V, a 4.5 star rated establishment, to see exactly why it was so “bad”, why it showed in the results….When you further refine the search “Salon V” Bad hair NYC you see the types of ambiguous statements showing in the search results that may have lead to the results:

After 2 “bad hair” days I was ready to give up b. ..

I ended up running back to Salon V to correct a very bad highlight job.  I’ve had my haircut at many places in NYC, LA, and SF, but Salon V is definetly the best. 

THANKYOU CAROLEENA AT SALON V!!!!! So….I’ve had multiple bad hair salon …. A gem in NYC! Hawaii lost one of its treasures when Vernelle moved away a few 

Salon V of Fairfield, CT – Take advantage of the quality services, convenient location  went to Salon V for the first time (after several bad cuts at another salon) and I got a 

The take aways?
Review content, whether via Google’s keyword to category mapping or some other mechanism, can influence search results.

Monitoring search results for these types of negative top ranking search results in your market is probably worthwhile. This certainly opens up new areas for defensive reputation management of your listing and business.

Reading the patent, Keywords associated with document categories, and looking at these types of results, leaves open the possibility of expanding categories in which your business appears by crafting your web and citation content to expand on your primary categories if they return a 7-Pack.

(Thanks to Julie Larson of Cloudbloomers.com for suggesting this particular search)

 


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NY Salons have a Bad Hair Day in the Google 7-Pack by

4 thoughts on “NY Salons have a Bad Hair Day in the Google 7-Pack”

  1. First of all *OUCH*.

    This is such a curious topic, Mike. My first thought is that I wonder how many people would actually search for ‘bad hair salon’. I might search for a ‘great hair salon’, but not a ‘bad’ one, unless I was looking for negative reviews as a form of education/entertainment (something I actually do quite often). At any rate, I’m not sure these negative rankings would actually have a negative impact on something like sales, but maybe one of your other readers can explain a scenario in which they would.

    That being said, I find it amazing that Google wouldn’t be aware of outcomes like these from whatever type of latent semantic indexing or similar construct is driving these keyword correlations. Are they not paying attention? More important things on their collective mind? The results are embarrassing for them (as well as the innocent business owner).

    “After seeing one lousy doctor after another, Dr. Jones saved my life,” puts Dr. Jones at risk for being ranked as a ‘lousy doctor’.

    What Dr. Seuss-like nonsense that is. The world is upside down. Now, really, Google.

  2. @Miriam
    You were at it late!

    It is a curious topic. Looking at these extremes is always enlightening.

    It is, as you say, unlikely to affect sales but not necessarily for the reason you think. Anyone searching for “Bad hair salons + City” is unlikely to be looking for a place to have their hair done. If, as I suspect, these search results are being returned due to the keyword-category technology mentioned in the patent, they are showing up as 7-packs specifically because people DO search on the term.

    I have no idea how Google tracks these sorts of results and tries to improve them. Whether they are just an artifact of a larger system and are inconsequential in the Google scheme of things is unclear. They very well could be edge cases that affect very little and the net affect of the technology is positive (unless of course you are Salon V :) ).

  3. Interestingly, the only “idea” for the Google Places suggestions “moderated” forum that I got a Google reply to was the one connected to the descriptive terms. Here is what Vanessa (the community manager) said:

    “One way you can proactively help us generate better descriptive terms is to encourage your customers to write detailed reviews —i.e. what’s unique —about your business.”

    Doesn’t that mean the business owners have to actually AFFECT the review?

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