My gut is that there was not human testing with regard to the Branford location. As we discussed, and of course this is hypothesis in that we do not know how Google works, the “closing” via algo, could have occurred because of an algo, wherein two different aspects of the algo played out: A) the record wasn’t highly “trusted” B) the source of the comment was highly “trusted”.

As I had mentioned to you earlier, my review account, which has some level of “trust” made political reviews about a business a while back. Those reviews are still up. They realistically have nothing to do with the business. Someone else made very similar reviews with the same political commentary, and again had nothing to do with the stores upon whose records we put the reviews.

In the latter case those reviews came from a totally new google account, and were the first reviews by that person. In all those cases the reviews were removed.

I suspect that the “all algo” Google Places world…has installed algo’s to identify a level of “trust” with regard to these potentially spamming issues.

I sincerely doubt they have supplied a layer of humans to actually oversee what is occurring. Of course this is hypothesis….but I doubt it.

Knowing the level of spam that can occur and the level of competitive spam that can occur I suspect that the door is still pretty widely open for spammers to “close down” competitive businesses…..just slightly less open than before.

Now if google sends correspondence or better yet calls before putting up the closed sign…that would be an improvement. Hopefully that will occur going forward. At this point my perception is that dedicated spammers still have an open door to wreak havoc if they choose to do so.

I still maintain a better way to close this door on spam is human review. I have a very strong suspicion it isn’t occurring.

What I was seeing was the “new system” in action.

If a listing is not trusted or Google has other signals that a listing is closed, even if claimed, one click will send it for review and close it (algo?human? not sure).

If a claimed listing is trusted and Google has no other signals, it will still go for review but, unless their is human error it will remain open. I am not sure what will happen if 5,10 or even 20 people report it but one is not enough.

I do know that the email did NOT come. I have seen reports of these emails as far back as last December so it is not clear whether it should have and didn’t (ie a bug) or if it was not going to come due to the low trust in the listing.