Comments on: Google Pushes Hotel Booking Feature to the Front Page of SERPs http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/ Developing Knowledge about Local Search Fri, 24 May 2013 22:15:11 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Google Places Continues Places & Hotel Booking Upgrades | Understanding Google Maps & Local Search http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548416 Google Places Continues Places & Hotel Booking Upgrades | Understanding Google Maps & Local Search Fri, 06 May 2011 19:50:50 +0000 http://blumenthals.com/blog/?p=9856#comment-548416 [...] continues to make upgrades to Places and Maps having recently announced a wider rollout of Google Business Photos. As noted [...]

]]> By: avijit arya http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548353 avijit arya Thu, 05 May 2011 16:28:12 +0000 http://blumenthals.com/blog/?p=9856#comment-548353 yes ,some hotels did show it but most stand alone properties have not yet become active on this .

surely more light needs to be shed on this issue,extremely interesting though.

Avijit Arya

]]> By: Mark http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548230 Mark Tue, 03 May 2011 09:21:15 +0000 http://blumenthals.com/blog/?p=9856#comment-548230 @Luca it’s also in the UK

@ Marc This may not be so bad for the hotels.
The listings always seem to show ‘Owner site’ which I’m assuming/hoping is from the free to use local business listings, therefore the OTA’s pay for traffic and the hotel gets it for free (unless they wish to show prices). Compared to other PPC or commission based comparisons sites this seems like a good deal for the hotels.

]]> By: Mike http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548208 Mike Mon, 02 May 2011 16:35:20 +0000 http://blumenthals.com/blog/?p=9856#comment-548208 @Luca
yes as far as we know

]]> By: Luca Bove http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548207 Luca Bove Mon, 02 May 2011 16:24:44 +0000 http://blumenthals.com/blog/?p=9856#comment-548207 I don’t see it in Italy.
It’s only in the USA ?

]]> By: Google Place Page Changes | Understanding Google Maps & Local Search http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548190 Google Place Page Changes | Understanding Google Maps & Local Search Mon, 02 May 2011 12:13:25 +0000 http://blumenthals.com/blog/?p=9856#comment-548190 [...] and in the 7 Pack including the inclusion of event information on venue Place pages and pushing the ppc hotel booking feature to the front page. There were several that I did not have time to report on that hit my [...]

]]> By: Mike http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548155 Mike Sat, 30 Apr 2011 03:49:32 +0000 http://blumenthals.com/blog/?p=9856#comment-548155 @zaluma
Thanks for the tips on trust Intl and Pegasus. I was not aware of them. As noted above World Hotels is a third group that offers the google hotel booking feature.

@Matt
Hard to know if any changes to or from more blended results is permanent or not. They have not been very stable.

@Marc
Like the new local google inventory system, this is only available to those hotels with access to sophisticated software. It does appear to put the little hotels at a disadvantage although how much of one is not clear until the cost of a click with the new system can be determined.

]]> By: Marc http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548136 Marc Fri, 29 Apr 2011 18:17:58 +0000 http://blumenthals.com/blog/?p=9856#comment-548136 This is bad news for hotels, unless they can book guests directly. To maximize their revenue, hoteliers need direct bookings on their website, not third-party bookings.

Independent hotels will be at a particular disadvantage unless Google opens this up for everyone as soon as possible.

]]> By: Matt Grant http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548132 Matt Grant Fri, 29 Apr 2011 11:09:08 +0000 http://blumenthals.com/blog/?p=9856#comment-548132 Although you still see 7 pack results, I noticed a strong shift by Google to display more blended results as they rolled out the pricing ads to Page 1 results. Searches like Orlando Hotels, Boston Hotels until this week displayed 7 pack results now show blended.

The changes Google made to include the pricing ads in the 7 pack are interesting. We will have to see if they increase or further decrease the use of the 7 pack in hotel SERPs.

]]> By: Zulema http://blumenthals.com/blog/2011/04/27/google-pushes-hotel-booking-feature-to-the-front-page-of-serps/comment-page-1/#comment-548108 Zulema Fri, 29 Apr 2011 00:26:14 +0000 http://blumenthals.com/blog/?p=9856#comment-548108 As far as what I have read, only Trust International and Pegasus clients are the only sites eligible for this program at the moment.

See links below:
http://www.trustinternational.com/trustinternational/googleprogram.htm

http://www.hotelmarketing.com/index.php/content/article/pegasus_google_team_to_offer_direct_links_for_hotel_bookings/

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