Comments on: More Details On Google Places Hotel Booking Feature

By: Google Pushes Hotel Booking Feature to the Front Page of SERPs | Understanding Google Maps & Local Search

Wed, 27 Apr 2011 11:52:12 +0000

[...] blended and 7-pack displays. The test from Google has had a limited number of travel sites and a few high end independent hotels. Google has not been forthcoming about how to participate in the program noting that the program [...]

By: Carlos O

Carlos O — Fri, 08 Apr 2011 19:17:35 +0000

Anyone know how I can add pricing from the actual hotel owners website?

By: Mike

Mike — Wed, 30 Mar 2011 22:58:28 +0000

By: Mark Thomas

Mark Thomas — Wed, 30 Mar 2011 22:24:25 +0000

Has there been any further development from Google on allowing individual hotels to utilise this?

By: Giuliano C

Giuliano C — Mon, 07 Mar 2011 09:57:54 +0000

Yes – its a PPC model for sure =).
However it would be intresting to know the conversion rate of the this model. Especially because the user immediately begins the booking process after the click…anyone an idea?

Must be higher than the normal CR with the paid listing in google…

By: Luca Bove

Luca Bove — Thu, 03 Mar 2011 14:05:46 +0000

It will be interesting to discover how Google is pricing the pay per click ads in this model. What are the current costs of PPC for hotels in major markets?
Are you sure that it’is a PPC Based model?

By: Davey P

Davey P — Thu, 24 Feb 2011 11:12:43 +0000

“What are the current costs of PPC for hotels in major markets?”…exorbitant. For 3-4 star hotels in Western Europe hotel PPC runs at around €800-€1000 per month, mostly spent on brand protection and to fend off OTA commissions. More generic keywords are proving too costly for the levels of conversions hotel sites get e.g. ‘London Hotels’ keywords costs circa £2.50. If the site has a 2% conversion rate it will cost them £125 (2.50 x 50) to sell a room that could possibly be sold for £110. Generic keywords are the preserve of large OTAs and hotel chains.