<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Testimonials as Reviews &#8211; A View from the Field</title>
	<atom:link href="http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/feed/" rel="self" type="application/rss+xml" />
	<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/</link>
	<description>Developing Knowledge about Local Search</description>
	<lastBuildDate>Sat, 18 May 2013 20:55:31 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
	<item>
		<title>By: 8 Tips to Maximize Your Branded Presence in the Google Local Search Results &#124; Understanding Google Maps &#38; Local Search</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-559444</link>
		<dc:creator>8 Tips to Maximize Your Branded Presence in the Google Local Search Results &#124; Understanding Google Maps &#38; Local Search</dc:creator>
		<pubDate>Thu, 10 Nov 2011 15:35:53 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-559444</guid>
		<description><![CDATA[[...] also might surface rich snippet testimonials from your site. If you have testimonials be sure that they are marked up and the testimonial page [...]]]></description>
		<content:encoded><![CDATA[<p>[...] also might surface rich snippet testimonials from your site. If you have testimonials be sure that they are marked up and the testimonial page [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tyler Robertson</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-548298</link>
		<dc:creator>Tyler Robertson</dc:creator>
		<pubDate>Wed, 04 May 2011 17:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-548298</guid>
		<description><![CDATA[Hi Mike- I know this thread is a little old, but by way of follow up I just noticed one of my client&#039;s &lt;a href=&quot;http://maps.google.com/maps/place?cid=5109454350465219341&amp;q&quot; rel=&quot;nofollow&quot;&gt;Place Page&lt;/a&gt; has just picked up micro-formatted reviews from her website. 

Pretty cool. 

thanks for the great tips on this...]]></description>
		<content:encoded><![CDATA[<p>Hi Mike- I know this thread is a little old, but by way of follow up I just noticed one of my client&#8217;s <a href="http://maps.google.com/maps/place?cid=5109454350465219341&amp;q">Place Page</a> has just picked up micro-formatted reviews from her website. </p>
<p>Pretty cool. </p>
<p>thanks for the great tips on this&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kevin Brown</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-547545</link>
		<dc:creator>Kevin Brown</dc:creator>
		<pubDate>Tue, 12 Apr 2011 21:04:53 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-547545</guid>
		<description><![CDATA[Hi Mike,

I have read everyone of your Rich Snippet Blog Posts (All of which are very interesting) but they all seem to pertain to local Google Search Results. A few months ago I implemented Rich Snippets into my website and I was hoping to get them approved so they appear on the main search results (Not Just Local), much like overstock or williams sonoma, and I was wondering if there is anyway you could help me or send me contact information of someone who may be able to help me. 

You have a very interesting blog. It truly has a lot of information you can&#039;t seem to find anywhere else. Thanks for all of your help in advance and I am looking forward to all of your future blog posts.]]></description>
		<content:encoded><![CDATA[<p>Hi Mike,</p>
<p>I have read everyone of your Rich Snippet Blog Posts (All of which are very interesting) but they all seem to pertain to local Google Search Results. A few months ago I implemented Rich Snippets into my website and I was hoping to get them approved so they appear on the main search results (Not Just Local), much like overstock or williams sonoma, and I was wondering if there is anyway you could help me or send me contact information of someone who may be able to help me. </p>
<p>You have a very interesting blog. It truly has a lot of information you can&#8217;t seem to find anywhere else. Thanks for all of your help in advance and I am looking forward to all of your future blog posts.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Wenner</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-546024</link>
		<dc:creator>David Wenner</dc:creator>
		<pubDate>Tue, 01 Mar 2011 07:36:11 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-546024</guid>
		<description><![CDATA[Mike,  Very interesting thread.  As in all things Google we won&#039;t find out until it actually happens.  We have been working with our customers for over two years building testimonial pages for them to collect reviews and testimonials.  We even offer a service to collect the testimonials on their behalf.  We have also marked up our customers&#039; testimonials but have not sent them show up in their places pages as of yet.  I&#039;d be interested to hear back from you and others who are interested, when you see Google start to grab the testimonials in a more serious way.

Another benefit of publishing testimonials, especially via third party sites is that you get another SERP (or more) on the organic listing.  Just an idea..

David]]></description>
		<content:encoded><![CDATA[<p>Mike,  Very interesting thread.  As in all things Google we won&#8217;t find out until it actually happens.  We have been working with our customers for over two years building testimonial pages for them to collect reviews and testimonials.  We even offer a service to collect the testimonials on their behalf.  We have also marked up our customers&#8217; testimonials but have not sent them show up in their places pages as of yet.  I&#8217;d be interested to hear back from you and others who are interested, when you see Google start to grab the testimonials in a more serious way.</p>
<p>Another benefit of publishing testimonials, especially via third party sites is that you get another SERP (or more) on the organic listing.  Just an idea..</p>
<p>David</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ssm</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545791</link>
		<dc:creator>ssm</dc:creator>
		<pubDate>Mon, 21 Feb 2011 12:13:05 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545791</guid>
		<description><![CDATA[I have had hReview marked up testimonials on my firm’s site for over a year (whenever Google released their RichSnippet push I marked up my whole site accordingly.)]]></description>
		<content:encoded><![CDATA[<p>I have had hReview marked up testimonials on my firm’s site for over a year (whenever Google released their RichSnippet push I marked up my whole site accordingly.)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545444</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 15 Feb 2011 18:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545444</guid>
		<description><![CDATA[@Terry
I am with you... you need to walk in a forward direction... client needs to understand that the situation is dynamic... you implement based on best practice now and the foreseeable future... the decisions, once made, can&#039;t become dogma...]]></description>
		<content:encoded><![CDATA[<p>@Terry<br />
I am with you&#8230; you need to walk in a forward direction&#8230; client needs to understand that the situation is dynamic&#8230; you implement based on best practice now and the foreseeable future&#8230; the decisions, once made, can&#8217;t become dogma&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Terry Van Horne</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545443</link>
		<dc:creator>Terry Van Horne</dc:creator>
		<pubDate>Tue, 15 Feb 2011 17:48:54 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545443</guid>
		<description><![CDATA[&quot;but all of these decisions particularly forward facing ones need to be reviewed and rereviewed based on ground evidence on a periodic basis&quot;

Mike you are right but it def isn&#039;t going to hurt you... if I waited for &quot;ground evidence&quot; I would have waited 5 or more years to implement hyphen as space. No evidence until Matt Cutts said... we treat - as space. I look at the risk to potential benefits... See little to no risk and major benefits to implementing machine readable code to a page. However, I would implement as part of other site updating activity.]]></description>
		<content:encoded><![CDATA[<p>&#8220;but all of these decisions particularly forward facing ones need to be reviewed and rereviewed based on ground evidence on a periodic basis&#8221;</p>
<p>Mike you are right but it def isn&#8217;t going to hurt you&#8230; if I waited for &#8220;ground evidence&#8221; I would have waited 5 or more years to implement hyphen as space. No evidence until Matt Cutts said&#8230; we treat &#8211; as space. I look at the risk to potential benefits&#8230; See little to no risk and major benefits to implementing machine readable code to a page. However, I would implement as part of other site updating activity.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Yelp Swimming Upstream with &#8216;No Review Solicitation&#8217; Rule</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545436</link>
		<dc:creator>Yelp Swimming Upstream with &#8216;No Review Solicitation&#8217; Rule</dc:creator>
		<pubDate>Tue, 15 Feb 2011 13:28:24 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545436</guid>
		<description><![CDATA[[...] scraping testimonials from SMB websites and including them in Place Pages but, as Mike Blumenthal recently reported, that practice may or may not be still going on. Google appears a bit uncertain about how to handle [...]]]></description>
		<content:encoded><![CDATA[<p>[...] scraping testimonials from SMB websites and including them in Place Pages but, as Mike Blumenthal recently reported, that practice may or may not be still going on. Google appears a bit uncertain about how to handle [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545432</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 15 Feb 2011 11:44:20 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545432</guid>
		<description><![CDATA[@Richard
To me the personal domain, along with your phone, are the center of a companies digital equity. MySpace (and by extension the likes of FB, Twitter, 4Square et al) will come and go. Thus predicating your long term marketing on pages other than your website is a precarious existence indeed.

I do agree that your Places Page should be as attractive as Google allows. I also agree that Google is attempting to send more traffic to your Places Page and as they move forward in Mobile that will be even more true. 

To me though, Places and every other page that has info about you on the web should all focus on getting folks to your website.  When Google (or FB, or Twitter, or whomever) changes policies or worse goes out of business, the digital equity you invested in their pages will go up in smoke one morning. You will be left with picking up the pieces rather than just having to rearrange them.

I have trouble believing that &#039;linking your website to your Google place profile “is a very powerful authority boost.”&#039; Until I see proof of that I will remain skeptical. 

Linking to your Places Page, for me, makes sense because it makes it easier for a client to find your Places Listing amongst the complexities and clutter that is Google. In this scenario, your web page is just facilitating the interaction with the Google Places Page.

I also provide easily accessible links to the review pages of other common review sites (Yelp, Yahoo etc). This has the benefit of both making it easier for the client to find and telling Google where your reviews are so that they can be spidered and included on your Places Page. ]]></description>
		<content:encoded><![CDATA[<p>@Richard<br />
To me the personal domain, along with your phone, are the center of a companies digital equity. MySpace (and by extension the likes of FB, Twitter, 4Square et al) will come and go. Thus predicating your long term marketing on pages other than your website is a precarious existence indeed.</p>
<p>I do agree that your Places Page should be as attractive as Google allows. I also agree that Google is attempting to send more traffic to your Places Page and as they move forward in Mobile that will be even more true. </p>
<p>To me though, Places and every other page that has info about you on the web should all focus on getting folks to your website.  When Google (or FB, or Twitter, or whomever) changes policies or worse goes out of business, the digital equity you invested in their pages will go up in smoke one morning. You will be left with picking up the pieces rather than just having to rearrange them.</p>
<p>I have trouble believing that &#8216;linking your website to your Google place profile “is a very powerful authority boost.”&#8217; Until I see proof of that I will remain skeptical. </p>
<p>Linking to your Places Page, for me, makes sense because it makes it easier for a client to find your Places Listing amongst the complexities and clutter that is Google. In this scenario, your web page is just facilitating the interaction with the Google Places Page.</p>
<p>I also provide easily accessible links to the review pages of other common review sites (Yelp, Yahoo etc). This has the benefit of both making it easier for the client to find and telling Google where your reviews are so that they can be spidered and included on your Places Page. </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Richard Hornsby</title>
		<link>http://blumenthals.com/blog/2011/02/14/testimonials-as-reviews-a-view-from-the-field/comment-page-1/#comment-545431</link>
		<dc:creator>Richard Hornsby</dc:creator>
		<pubDate>Tue, 15 Feb 2011 10:41:43 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=9172#comment-545431</guid>
		<description><![CDATA[I have had hReview marked up testimonials on my firm&#039;s site for over a year (whenever Google released their RichSnippet push I marked up my whole site accordingly.) 

I have yet to see any of the reviews make their way into Google Places. So I just focus on getting clients to leave reviews at my Google Place site. 

Personally, I think the personal domain is losing importance and that your Google Place profile is becoming the main entry point  for general web traffic (at least for professional services, as opposed to products). So efforts should be focused on cultivating the Google Place page as an information center of sorts.

But I like Andy&#039;s idea of referencing the corresponding Google reviews for authority purposes on your own website. (I had only been placing non-Google reviews on my site, i.e. Avvo.) I recently saw a blog posit  linking your website to your Google place profile &quot;is a very powerful authority boost.&quot; Not sure if this is true, but linking to Google Place reviews seems like an easy way to implement.]]></description>
		<content:encoded><![CDATA[<p>I have had hReview marked up testimonials on my firm&#8217;s site for over a year (whenever Google released their RichSnippet push I marked up my whole site accordingly.) </p>
<p>I have yet to see any of the reviews make their way into Google Places. So I just focus on getting clients to leave reviews at my Google Place site. </p>
<p>Personally, I think the personal domain is losing importance and that your Google Place profile is becoming the main entry point  for general web traffic (at least for professional services, as opposed to products). So efforts should be focused on cultivating the Google Place page as an information center of sorts.</p>
<p>But I like Andy&#8217;s idea of referencing the corresponding Google reviews for authority purposes on your own website. (I had only been placing non-Google reviews on my site, i.e. Avvo.) I recently saw a blog posit  linking your website to your Google place profile &#8220;is a very powerful authority boost.&#8221; Not sure if this is true, but linking to Google Place reviews seems like an easy way to implement.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
