Comments on: Carter Maslan Responds To Rich Snippet FAQ Language Change http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/ Developing Knowledge about Local Search Mon, 20 May 2013 02:56:58 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Will Scott http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545266 Will Scott Fri, 11 Feb 2011 17:57:03 +0000 http://blumenthals.com/blog/?p=9098#comment-545266 Wow @Jeffrey, that’s a great find.

Very interesting indeed.

Will

]]> By: Jeffrey Magner http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545265 Jeffrey Magner Fri, 11 Feb 2011 17:50:18 +0000 http://blumenthals.com/blog/?p=9098#comment-545265 Here is an interesting find:
71 reviews on a Places listing that are getting pulled from the blog of the business – Not the website listed on the places listing. I suppose a glance at this page would reveal some insights. Seems to be working for these guys

http://www.personkillianblog.com/testimonials/

]]> By: Mike http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545132 Mike Wed, 09 Feb 2011 13:07:08 +0000 http://blumenthals.com/blog/?p=9098#comment-545132 @Richard

It is not totally clear what he meant but if I had to guess they are looking for reviewer authority and trust worthiness. They are wanting to associate a given reviewer with their social graph.

You are right that no one uses hCard for this in the real world. That being said Twitter Oauth or FB Connect might just do the trick.

]]> By: Richard Hornsby http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545115 Richard Hornsby Wed, 09 Feb 2011 01:14:27 +0000 http://blumenthals.com/blog/?p=9098#comment-545115 What does he mean by “hcard of a real person that might have originally posted comments on a blog or review site.”

Is he saying that if you are going to post reviews, you should use markup to point to the hcard of the actual person (how many not techies have hcards on the web) or does he mean you should link to the posters profile on whatever site the review was copied from?

]]> By: Martijn Beijk http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545113 Martijn Beijk Tue, 08 Feb 2011 22:46:43 +0000 http://blumenthals.com/blog/?p=9098#comment-545113 haha, srsly this has been one of the most funny posts this year. (and we’re just into february!)

]]> By: MiriamEllis http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545111 MiriamEllis Tue, 08 Feb 2011 21:40:13 +0000 http://blumenthals.com/blog/?p=9098#comment-545111 I appreciate that Carter followed up with you on this, but must agree with Andy: this feels ‘disappointing’. From earlier news, it seemed like Google was taking a leap forward with hReviews. Now they’ve pulled their toes back out of the water. Why, I wonder.

]]> By: nanomano http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545110 nanomano Tue, 08 Feb 2011 21:39:47 +0000 http://blumenthals.com/blog/?p=9098#comment-545110 Google places is changing and evolving at quite clip these days and for the most part it’s all uncharted territory. So I don’t think it’s
unreasonable to expect a hiccup here or a glitch there. I also went to the trouble to put all my testimonials in hCard format. Not a big deal for me really.

]]> By: Andy Kuiper http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545106 Andy Kuiper Tue, 08 Feb 2011 19:12:07 +0000 http://blumenthals.com/blog/?p=9098#comment-545106 “White-hat SEOs might not invest special effort to markup testimonials at this point.” — I find this statement somewhat confounding (and some other things I better no post here). I’m as White Hat as one can be, and I try to follow Google’s best practices, and in this case I did what I reasoned they wanted… I added proper, tested (via Rich Snippets testing Tool) hReview code onto Review pages. Now I read this type of ‘advice’? Disappointing to say the least. Thanks for seeking feedback though Mike; it all helps (sort of). ;-)

]]> By: Plamen http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545099 Plamen Tue, 08 Feb 2011 14:53:14 +0000 http://blumenthals.com/blog/?p=9098#comment-545099 “White-hat SEOs might not invest special effort to markup testimonials at this point.”

… and black-hat SEOs will just hire spammer to write 800 reviews in the Google listing and won’t give a damn about hReviews and stuff. Correct me if I’m wrong but Google said that they will pull formatted reviews from trusted sites.

]]> By: Will Scott http://blumenthals.com/blog/2011/02/08/carter-maslan-responds-to-rich-snippet-faq-language-change/comment-page-1/#comment-545098 Will Scott Tue, 08 Feb 2011 13:49:33 +0000 http://blumenthals.com/blog/?p=9098#comment-545098
“white-hat SEOs might not invest special effort to markup testimonials at this point”

So, apparently there are no white-hat SEOs who can read?

That statement is so myopic as to be laughable. We’ve been using hReview, validating it with Google’s tool and repurposing all kinds of content to get REAL, AUTHENTIC testimonials as reviews.

There’s nothing black-hat about it. Carter says “Google will find those reviews” and we say “let’s use the approved format to make it easier”. It’s really annoying, frustrating, etc., that the technically proficient get painted as something other than White hat.

On another note:

“especially if there are avenues to corroborate the authenticity of the author and review (e.g. “reviewer” attribute referencing the hcard of a real person that might have originally posted comments on a blog or review site)”

Tell it to Yelp, InsiderPages, CitySearch, RateMDs, etc., etc.

Why is a non-verifiable, technically rendered review on one of those sites inherently more valuable? We know for a fact that one can spam the heck out of insider pages et al.

And there ain’t no hCard!

It’s just dumb. And frustrating.

I say again Go Bing! (or Blekko, or whatever)

And I do totally agree with @David Mihm from yesterday. We’re going to keep doing it regardless. I’m sure we’ll find a way to make the data useful somewhere, even if we just build a giant hReview scraper aggregator in the sky.

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