Comments on: Google Confirms Testing a Groupon Like Product – Google Offers

By: Google Confirms Coming Check-in Offers for Plus | Understanding Google Maps & Local Search

Wed, 07 Dec 2011 15:45:25 +0000

[...] based Coupons to Offers just before the failed acqusition talks with Groupon and the subsequent roll-out of Groupon like deals called, confusingly, [...]

By: Google Testing Coupons in Adwords | Understanding Google Maps & Local Search

Mon, 20 Jun 2011 13:14:33 +0000

[...] Adwords coupon test first seen last week, rumors of Google Offers, their Groupon competitor, first surfaced in January, with a full blown Offers beta rolling out June 1 in Portland. Google also first rolled [...]

By: Google Expands Offers with Groupon Like Features | Understanding Google Maps & Local Search

Fri, 22 Apr 2011 14:32:05 +0000

[...] rollout of the Groupon Like Offers Beta, first reported as in development in January, allows user to subscribe to receive email notices to “Get 50% [...]

By: Matt

Matt — Fri, 21 Jan 2011 18:20:53 +0000

@ Mike
Here’s a link to the screenshot of the example they sent in the document (I don’t believe its live in the wild yet): http://www.yelo.us/wp-content/uploads/2011/01/googleoffers_yelo.png. And here is most of the text that they sent in their email regarding the program:

“Why do this?

1. Generate new and repeat customers for your business.
2. Google will promote your offer to local consumers via email and through web sites in the Google Display Network.
3. Show me the money! You’ll receive a payout for 80% of your revenue share approximately 3 days after your deal runs. Google will hold the remaining 20% for 60 days to cover any refunds that may be processed during that period.

Please review the attached document for more details on how Google Offers work.”

By: Mike

Mike — Fri, 21 Jan 2011 17:36:02 +0000

@Matt

I’ll say! (Or passed my way and gotten some link juice )

It is odd that they are targeting Auto Repair…but it is very local and everyone needs a tune up or new wipers etc etc

Have you see where Google is showing the results in the wild?

By: Matt

Matt — Fri, 21 Jan 2011 17:26:58 +0000

Not sure about the cities, but all three clients are in the auto repair business in NYC. I actually spoke with two different reps and both of them had very little info, to the point that I did not believe it was even Google. Seems like an odd industry for this type of program—I wonder why they are so aggressively pushing auto repair shops. Also, they did mention that they would be using email lists for marketing and I believe they mentioned their content network as well. I started receiving calls early last week—guess I should have blogged about it back then and scooped Mashable:(

By: Mike

Mike — Fri, 21 Jan 2011 17:17:49 +0000

@Matt
Thanks for the update and links! I tried to fill the form out but it would not accept my Olean address…. I wonder what cities it can be tested in.

By: Matt

Matt — Fri, 21 Jan 2011 17:01:41 +0000

I’ve had several clients in NYC contacted multiple times about this program and they emailed me documentation regarding the program as well as this link: http://www.google.com/landing/offers/index.html. When I called the Google rep, they did not seem to have too much information, but I was told that it was a 50/50 split between my client and Google and that there was not a tipping point number of customers to make the deal active. I was also told that they planned to launch “sometime in the spring”. It seems that they are marketing this pretty aggressively from the getgo.

By: Roundup: Google Offer$, Lawyers Banned from Groupon, LivingSocial’s Big Day | Yipit Blog

Fri, 21 Jan 2011 14:54:14 +0000

[...] Google may be entering the Daily Deal space later this year. The company plans to launch “Google Offers” to compete with Groupon and LivingSocial, emailing users a local deal-of-the-day every day. The service will be fully integrated into other of the company’s services (Checkout, Reader, Buzz). Google is also working on a way for consumers to use their mobile phones as wallets. The product will likely have a large self-serve component, and be complementary to their current AdWords/AdSense platform. [Mashable, Wall Street Journal, Blumenthals] [...]

By: Quora

Quora — Fri, 21 Jan 2011 10:53:11 +0000

What does Google Offers mean for the future of Groupon and Living Social?…

Not much for now. The local deal business is still new and its potential hasn’t been completely tapped. It still begs to be tightly integrated with social, mobile and cross-marketed with other thriving industries. It hasn’t made it into physical good…