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	<title>Comments on: Google Maps Offering 30 days of FREE advertising with Google Tag Sign Up</title>
	<atom:link href="http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/feed/" rel="self" type="application/rss+xml" />
	<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/</link>
	<description>Developing Knowledge about Local Search</description>
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		<title>By: Pratish</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-513580</link>
		<dc:creator>Pratish</dc:creator>
		<pubDate>Mon, 02 Aug 2010 19:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-513580</guid>
		<description><![CDATA[I haven&#039;t received this offer from Google, but my friend who is having a used cars website in Kerala (South of India) got this offer both through email and by postal mail. I think he got this offer since his website is for business on a particular location and who is approved on Google&#039;s local business listing.]]></description>
		<content:encoded><![CDATA[<p>I haven&#8217;t received this offer from Google, but my friend who is having a used cars website in Kerala (South of India) got this offer both through email and by postal mail. I think he got this offer since his website is for business on a particular location and who is approved on Google&#8217;s local business listing.</p>
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		<title>By: mieketsai</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-511854</link>
		<dc:creator>mieketsai</dc:creator>
		<pubDate>Thu, 29 Jul 2010 03:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-511854</guid>
		<description><![CDATA[why can&#039;t i find this?]]></description>
		<content:encoded><![CDATA[<p>why can&#8217;t i find this?</p>
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		<title>By: Kelly</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-506802</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Thu, 15 Jul 2010 03:09:46 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-506802</guid>
		<description><![CDATA[Man...how come i didn&#039;t get that email for free tag.  I had one for a couple months and didn&#039;t see any change in my views  in google places.  And got a total of 2 actions based on the tag.   

I would rather spend that $50 on adwords and get an actual 25-50 clicks for the money.  I mean how is going to look when every listing has a tag...back to nothing to differentiate the listings.]]></description>
		<content:encoded><![CDATA[<p>Man&#8230;how come i didn&#8217;t get that email for free tag.  I had one for a couple months and didn&#8217;t see any change in my views  in google places.  And got a total of 2 actions based on the tag.   </p>
<p>I would rather spend that $50 on adwords and get an actual 25-50 clicks for the money.  I mean how is going to look when every listing has a tag&#8230;back to nothing to differentiate the listings.</p>
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		<title>By: Mike</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-505647</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 12 Jul 2010 11:08:06 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-505647</guid>
		<description><![CDATA[@Earlpearl

Google noted 2 million claimed in the US and 4 million businesses claimed world wide.]]></description>
		<content:encoded><![CDATA[<p>@Earlpearl</p>
<p>Google noted 2 million claimed in the US and 4 million businesses claimed world wide.</p>
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		<title>By: earlpearl</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-505385</link>
		<dc:creator>earlpearl</dc:creator>
		<pubDate>Sun, 11 Jul 2010 21:12:13 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-505385</guid>
		<description><![CDATA[Mike:  Is the claim of 2 M businesses having claimed their listings unique to the US or overall?  

Per a number of sources a typical IYP (I&#039;m assuming US) has a about 15 million businesses listed. 

In a sense, its amazing that google has 2 M claimed.  They have done it without a &quot;feet on the street&quot; salesforce.  That is amazing.  It saves a lot of money.  It also means those 2 M businesses are receiving google updates, emails, newsletters...and above all a variety of opportunities to spend money with google.

It could come from tags;  it could come with PPC.   It could come with other products to be delivered.  

That is a large opportunity.  Meanwhile the growth of claimed listings continues.  When a business without a claimed listing sees a competitor w/ a compelling tag...maybe that gets the business to claim a listing.

I suspect as long as Google continues to grow the claimed listing inventory it will continue to grow its revenues.

David:  One thing that is different from strict ROI is simply looking to grow relevant traffic to your clients.  I suspect that any single new customer for any of those clients more than pays for the $25/month fee for tags.  

In a sense I don&#039;t care if my visitors/(potential customers) come from organic results, maps/places a &quot;tag&quot; or PPC.  I want the visitors..then I want the opportunity to turn them into a customer.

Overall I&#039;m interested in the percentage of all traffic for relevant phrases that comes to my site.  I can find that by running PPC.  That gives me impressions.  

Then I&#039;m interested in gaining the searchers any way they want to get to the site.  If Tags increases that number....I&#039;m happy with that result.]]></description>
		<content:encoded><![CDATA[<p>Mike:  Is the claim of 2 M businesses having claimed their listings unique to the US or overall?  </p>
<p>Per a number of sources a typical IYP (I&#8217;m assuming US) has a about 15 million businesses listed. </p>
<p>In a sense, its amazing that google has 2 M claimed.  They have done it without a &#8220;feet on the street&#8221; salesforce.  That is amazing.  It saves a lot of money.  It also means those 2 M businesses are receiving google updates, emails, newsletters&#8230;and above all a variety of opportunities to spend money with google.</p>
<p>It could come from tags;  it could come with PPC.   It could come with other products to be delivered.  </p>
<p>That is a large opportunity.  Meanwhile the growth of claimed listings continues.  When a business without a claimed listing sees a competitor w/ a compelling tag&#8230;maybe that gets the business to claim a listing.</p>
<p>I suspect as long as Google continues to grow the claimed listing inventory it will continue to grow its revenues.</p>
<p>David:  One thing that is different from strict ROI is simply looking to grow relevant traffic to your clients.  I suspect that any single new customer for any of those clients more than pays for the $25/month fee for tags.  </p>
<p>In a sense I don&#8217;t care if my visitors/(potential customers) come from organic results, maps/places a &#8220;tag&#8221; or PPC.  I want the visitors..then I want the opportunity to turn them into a customer.</p>
<p>Overall I&#8217;m interested in the percentage of all traffic for relevant phrases that comes to my site.  I can find that by running PPC.  That gives me impressions.  </p>
<p>Then I&#8217;m interested in gaining the searchers any way they want to get to the site.  If Tags increases that number&#8230;.I&#8217;m happy with that result.</p>
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		<title>By: David Rubin</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-504886</link>
		<dc:creator>David Rubin</dc:creator>
		<pubDate>Sat, 10 Jul 2010 14:44:40 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-504886</guid>
		<description><![CDATA[Hi Mike,
I do some informal SEO/SEM work for my wife’s interior design business and a local bankruptcy attorney and dentist.  All are located in the suburbs about 25 miles outside of Boston.  In each case the businesses only get an average of 10-12 maps impressions per day.  The search queries that drive those impressions are good but not great despite careful use of business categories in the places listing.  My sense is that once you get outside an urban area maps impressions drop off dramatically. 
 All of that leads to the question of ROI on Tags.  Is there any evidence yet that the average business gets any reasonable return on Tags?  I know there are ways to set up Google Analytics to track Maps click through data.  I haven’t done it because it hasn’t seemed worth it.  Are you aware of any feedback which indicates that Tags are working for the majority of businesses which are not urban, high profile Maps entities?  Thanks for the updates.]]></description>
		<content:encoded><![CDATA[<p>Hi Mike,<br />
I do some informal SEO/SEM work for my wife’s interior design business and a local bankruptcy attorney and dentist.  All are located in the suburbs about 25 miles outside of Boston.  In each case the businesses only get an average of 10-12 maps impressions per day.  The search queries that drive those impressions are good but not great despite careful use of business categories in the places listing.  My sense is that once you get outside an urban area maps impressions drop off dramatically.<br />
 All of that leads to the question of ROI on Tags.  Is there any evidence yet that the average business gets any reasonable return on Tags?  I know there are ways to set up Google Analytics to track Maps click through data.  I haven’t done it because it hasn’t seemed worth it.  Are you aware of any feedback which indicates that Tags are working for the majority of businesses which are not urban, high profile Maps entities?  Thanks for the updates.</p>
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		<title>By: Google Pushing Tag-vertising with Free Offer</title>
		<link>http://blumenthals.com/blog/2010/07/09/google-maps-offering-30-days-of-free-advertising-with-google-tag-sign-up/comment-page-1/#comment-504601</link>
		<dc:creator>Google Pushing Tag-vertising with Free Offer</dc:creator>
		<pubDate>Sat, 10 Jul 2010 00:11:21 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/?p=6951#comment-504601</guid>
		<description><![CDATA[[...] Blumenthal got a tip that Google was promoting Tags &#8212; the $25 per month in-line ad option for local businesses &#8212; with a 30 day free trial [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Blumenthal got a tip that Google was promoting Tags &#8212; the $25 per month in-line ad option for local businesses &#8212; with a 30 day free trial [...]</p>
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