Comments on: Google Rebrands LBC as Google Places and Adds Features http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/ Developing Knowledge about Local Search Thu, 09 Feb 2012 12:51:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Reselling SEM: Google Walks the Line http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-536907 Reselling SEM: Google Walks the Line Fri, 01 Oct 2010 06:17:34 +0000 http://blumenthals.com/blog/?p=6462#comment-536907 [...] reasons, direct advertiser relationships are more economically attractive. Moves have included the transition from the Local Business Center to Google [...] [...] reasons, direct advertiser relationships are more economically attractive. Moves have included the transition from the Local Business Center to Google [...]

]]> By: Avante Gardens - florals unique, Anaheim, CA - Orange County Florist Since 1984 : Google Business Photos Visits Our Flower Shop http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-525489 Avante Gardens - florals unique, Anaheim, CA - Orange County Florist Since 1984 : Google Business Photos Visits Our Flower Shop Sun, 05 Sep 2010 02:01:18 +0000 http://blumenthals.com/blog/?p=6462#comment-525489 [...] Google had a newish program regarding Business Photos for Place Pages, (having read about it on Mike Blumenthal's excellent blog) we never applied to participate - and my initial reaction was one of skepticism. Too many [...] [...] Google had a newish program regarding Business Photos for Place Pages, (having read about it on Mike Blumenthal's excellent blog) we never applied to participate – and my initial reaction was one of skepticism. Too many [...]

]]> By: Earlpearl http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-485180 Earlpearl Fri, 07 May 2010 17:40:26 +0000 http://blumenthals.com/blog/?p=6462#comment-485180 Mike: Its now 2 and 1/2 weeks since the use of tags was expanded to several cities including Washington, DC. I just finished doing a variety of searches for Washington DC businesses and have yet to see a tag in the 7 pac. All searches were performed in Google.com. Each business term was preceded by <i> DC </i>. Each search phrase turned up a 7 pac. The search terms (all with DC first) included: hotels restaurants Italian restaurants Chinese restaurants Personal Injury Lawyer shoe stores womens clothing toy stores bike shops Bars Nightclubs I was surprised at not finding a "tag" in any of the 7pacs. The 7 pacs included national chains and well known, well run local businesses/chains. Still no tags. It appears this hasn't really caught on or grabbed the attention of businesses or their web/marketing firms. Frankly, I love the opportunity. At least, at first, it gives the opportunity for a well made marketing piece to be shown with a high degree of visibility, at least IMHO. Regardless, it appears that nobody else is thinking that way, and/or nobody knows about it. Interesting....and interesting opportunity for marketers. ;) At this rate....I wouldn't pin aggressive revenue numbers attached to this form of Google advertising. ;) Mike:

Its now 2 and 1/2 weeks since the use of tags was expanded to several cities including Washington, DC. I just finished doing a variety of searches for Washington DC businesses and have yet to see a tag in the 7 pac.

All searches were performed in Google.com. Each business term was preceded by DC . Each search phrase turned up a 7 pac.

The search terms (all with DC first) included:

hotels
restaurants
Italian restaurants
Chinese restaurants
Personal Injury Lawyer
shoe stores
womens clothing
toy stores
bike shops
Bars
Nightclubs

I was surprised at not finding a “tag” in any of the 7pacs. The 7 pacs included national chains and well known, well run local businesses/chains. Still no tags.

It appears this hasn’t really caught on or grabbed the attention of businesses or their web/marketing firms.

Frankly, I love the opportunity. At least, at first, it gives the opportunity for a well made marketing piece to be shown with a high degree of visibility, at least IMHO. Regardless, it appears that nobody else is thinking that way, and/or nobody knows about it.

Interesting….and interesting opportunity for marketers. ;)

At this rate….I wouldn’t pin aggressive revenue numbers attached to this form of Google advertising. ;)

]]> By: Adding Multiple Business Locations to Google Maps (LBC) | Social Reflections http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-484461 Adding Multiple Business Locations to Google Maps (LBC) | Social Reflections Tue, 04 May 2010 15:50:31 +0000 http://blumenthals.com/blog/?p=6462#comment-484461 [...] Google Rebrands LBC as Google Places and Adds Features (blumenthals.com) [...] [...] Google Rebrands LBC as Google Places and Adds Features (blumenthals.com) [...]

]]> By: How Often Does Google Show A Map? More than a 1 billion times per month! | Understanding Google Maps & Local Search http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-482926 How Often Does Google Show A Map? More than a 1 billion times per month! | Understanding Google Maps & Local Search Thu, 29 Apr 2010 12:33:54 +0000 http://blumenthals.com/blog/?p=6462#comment-482926 [...] were 6,387,932,000 (6.4 billion) searches on Google in March. Last week, Google noted in their Google Places rebranding of the the LBC that 20% the searches on Google had local intent. Assuming that these results were [...] [...] were 6,387,932,000 (6.4 billion) searches on Google in March. Last week, Google noted in their Google Places rebranding of the the LBC that 20% the searches on Google had local intent. Assuming that these results were [...]

]]> By: Collin Holmes http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-480520 Collin Holmes Thu, 22 Apr 2010 15:54:16 +0000 http://blumenthals.com/blog/?p=6462#comment-480520 Mike, have you heard anything about performance of the "tags" aka enhanced listings? Any idea if it's helping businesses stand out and leading to more clicks/calls? The effect seems minimal to me with just a mini flag, but perhaps the new tag with a post may help a listing stand out more. Anyone have any experience with tags so far? Mike, have you heard anything about performance of the “tags” aka enhanced listings? Any idea if it’s helping businesses stand out and leading to more clicks/calls? The effect seems minimal to me with just a mini flag, but perhaps the new tag with a post may help a listing stand out more. Anyone have any experience with tags so far?

]]> By: Martijn Beijk http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-480512 Martijn Beijk Thu, 22 Apr 2010 15:31:30 +0000 http://blumenthals.com/blog/?p=6462#comment-480512 @Andrew actually google.com/lbc is even shorter and works :-) @Andrew actually google.com/lbc is even shorter and works :-)

]]> By: Andrew Baker http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-480483 Andrew Baker Thu, 22 Apr 2010 13:13:43 +0000 http://blumenthals.com/blog/?p=6462#comment-480483 Mike... Nice review of the re-brand and features, all of which I can't wait to trial and test however as with all things Google, here in the UK (well Scotland) we always seems to be behind the curve on new roll outs (as I point out in my Google Places review video)... It would useful to know planned implementation dates Google intend to to offer these facilities in the UK and Europe instead of them suddenly appearing overnight. Tags and QR codes are particular features I know most of my clients would be very keen to use. Another plus is no longer having to type Google Local Business Listings (last time for luck)... Google Places is much easier :-) Cheers... I really Mike…

Nice review of the re-brand and features, all of which I can’t wait to trial and test however as with all things Google, here in the UK (well Scotland) we always seems to be behind the curve on new roll outs (as I point out in my Google Places review video)…

It would useful to know planned implementation dates Google intend to to offer these facilities in the UK and Europe instead of them suddenly appearing overnight.

Tags and QR codes are particular features I know most of my clients would be very keen to use.

Another plus is no longer having to type Google Local Business Listings (last time for luck)… Google Places is much easier :-)

Cheers…

I really

]]> By: Mego http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-480461 Mego Thu, 22 Apr 2010 11:15:24 +0000 http://blumenthals.com/blog/?p=6462#comment-480461 i agree with u martha .. i agree with u martha ..

]]> By: Tenacious Frog - Service Areas, Google Places and the Monopolisation of Small Business Advertising http://blumenthals.com/blog/2010/04/20/google-rebrands-lbc-as-google-places-and-adds-features/comment-page-1/#comment-480229 Tenacious Frog - Service Areas, Google Places and the Monopolisation of Small Business Advertising Wed, 21 Apr 2010 19:35:25 +0000 http://blumenthals.com/blog/?p=6462#comment-480229 [...] Mike has a great post on this rebranding of the Google Local Business Center. [...] [...] Mike has a great post on this rebranding of the Google Local Business Center. [...]

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