Comments on: Yelp Announces Transparent View of Filtered Reviews to Increase Trust http://blumenthals.com/blog/2010/04/06/yelp-announces-transparent-view-of-filtered-reviews-to-increase-trust/ Developing Knowledge about Local Search Thu, 24 May 2012 12:43:44 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Alie http://blumenthals.com/blog/2010/04/06/yelp-announces-transparent-view-of-filtered-reviews-to-increase-trust/comment-page-1/#comment-476676 Alie Thu, 08 Apr 2010 11:20:53 +0000 http://blumenthals.com/blog/?p=6418#comment-476676 I logged into my business owner account to see this new feature (Filtered Reviews). Although I agree with the 'Kudos to Yelp' for trying this new feature, I have a feeling that it may in fact cause even more frustration for business owners. As I business owner I would be annoyed to say the least if I started seeing lots of reviews from 'not so established' users being filter - especially since as Mike pointed out there is no apparent review & correction process. And as yelp mentioned there is no transparency as to who is 'established' and who isn't. Other then increase transparency this doesn't really do much to help the business owner establish a review base. I logged into my business owner account to see this new feature (Filtered Reviews). Although I agree with the ‘Kudos to Yelp’ for trying this new feature, I have a feeling that it may in fact cause even more frustration for business owners.

As I business owner I would be annoyed to say the least if I started seeing lots of reviews from ‘not so established’ users being filter – especially since as Mike pointed out there is no apparent review & correction process. And as yelp mentioned there is no transparency as to who is ‘established’ and who isn’t.

Other then increase transparency this doesn’t really do much to help the business owner establish a review base.

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