A group of us in Google’s offices in London created the Google logo using 884 individually printed 4×6 photographs. The camera took a shot every 7 seconds

http://fliiby.com/file/844381/t40cfrjw99.html

it’s one thing to have a biilboard at times square and another to have one on Lippert Hollow in Allegany NY. The one in Times Square might offer some return on the branding effort. The one on Lippert Hollow with it’s 2 pedestrians and 7 cars passing by would offer no return even if it’s free.

I fear that for the forseeable future that the base level of Maps would be even less visible than Google coupons. And that’s hard to do.

I do agree though that the actual effect could be minimal. But still, if your competitor is showing off their logo all over town – you would be aching to be there also.

your scenario and client type are very feasible. It would seem note appropriate for some size and type of businesses than others.

I have trouble envisioning it working well in rural environments or with many types of business. The destination business like the sho repair shop would not likely benefit

If Nandos of Mcdonalds chose to place all their locations on the map, I could see significant value.

If I am looking for a location for a meeting and notice that there is a restaurant I like close by, I think that could be useful marketing from a sales POV and certainly awareness

Is that normal in the CPM business? To vary the rate, I mean a thousand impressions is a thousand impressions, no?

They also noted that they were initially pitching the idea to big very large brands in AU and NZ only…so no opportunity for Chicken Ranch or other creative logos.