So, according to the video, it is not good to use custom categories? I have listed 4 custom categories for my local business with great results. Am I really better off going with google’s standard categories?
Comment by Nate (16 comments) — February 13, 2010 @ 7:39 pm
Another great video by Don Campbell.
I had forgotten how I picked my categories, so I went and reviewed them. Then I remembered, I choose my categories the simple way. I just used the same categories of the top two or three competitors in the field!
Comment by Doug (16 comments) — February 14, 2010 @ 3:14 pm
I think that judicious and appropriate use of custom categories is warranted. Understanding your users, their search phrases & how google handles them is critical.
The criteria should be results. If the searches on custom categories show in the 7 pack and they result in qualified traffic than by all means use them. It should depend on the competitiveness of your market and your ability to achieve results.
Our custom categories have produced results, yes. Our main competitor uses custom categories and dominates Phoenix. We are in a suburb of Phoenix and are struggling to crack the 7 pack for Phx. Unrelated issue, yes, frustrating nonetheless.
Comment by Nate (16 comments) — February 14, 2010 @ 7:40 pm
This video is extremely interesting. I think it can help out a lot to choose categories to try and get a local ranking in the 7 pack.
I’m with you on this one. I have several clients that I utilize one or two custom categories within the LBC. These categories seem to have a further reach and impact on more keyword rankings and overall traffic then the suggested Google Categories. I’ve been trying to focus my attention to the keywords that naturally produce local results versus keywords which require the addition of a city to generate local results.