One of my clients, Barbara Oliver & Co. Jewelry in Buffalo for whom I do some internet marketing, received a Favorite Places poster and a congratulations letter today. Her initial reaction was muted and somewhat suspicious but once I explained that she was one of only 100,000 in the US and one of probably only 20 or so in Buffalo, she was quite pleased.
The promotion is an interesting one, essentially recognizing early and successful adopters of the LBC in higher traffic, retail industries. I was surprised at the skepticism of the client upon first receiving the poster. I guess that SMB’s have been trained in cynicism by years of dealing with the Yellow Page folks and coping with the current onslaught of on-line offers. In her case, a 7-Pack listing has brought measurable and substantial business.
Here is the letter that she received (click to view larger).