Coupons in Google Maps have long been the forgotten step-child with little promotion on the part of Google and even less visibility in Maps and in the main search results. The result has been that they have been of little real value to anyone. Is that about to change?
The Google LatLong just announced that Google has added a new option for Local Business Center users in the US to display their coupons on mobile devices. Additionally, they’ve the display of coupons on your desktop. From the post:
“If you add a new coupon to your business listing in Local Business Center, by default it will now be available on mobile devices. To make your existing coupons available on mobile, edit them and check the box for Mobile Distribution, as shown here”:
On a mobile device users looking at local business listing will see a section that lists the available coupons which if clicked will present specially-formated page which shows all the coupon details.
While a mobile presentation of the coupon might someday offer a useful and popular coupon redemption means, it appears to me that the Google Maps Coupon will remain hidden from potential users for a while. The coupons also do not show in Google Maps on the iPhone which seems like a 10 foot high barrier to adoption in the mobile world. On the desktop due to Google having buried them deep within the interface and on mobile due to lack of penetration and searcher knowledge.
That being said, if you have a coupon in the LBC it is worth going in and upgrading it to present in the Mobile environment. As part of the upgrade and when you modify the coupon, you will be required to add an end date to the coupon if one was not previously added.
[...] I learned that Google is looking to integrate coupons, local ones, into their maps. And while this is great news, I was dismayed to learn that this [...]
Pingback by Coupons And Google Maps ~ Web Developers — November 23, 2009 @ 8:54 pm
[...] I learned that Google is looking to integrate coupons, local ones, into their maps. And while this is great news, I was dismayed to learn that this [...]
Pingback by Coupons And Google Maps - @_cheap_domains — November 23, 2009 @ 10:08 pm
It’s never taken off because people usually don’t click for further details – with one click you can be taken straight to the business website.
It’s just a gimmick. Although the more popular it becomes the more important it will be.
Comment by Desi Leeds (4 comments) — November 26, 2009 @ 5:21 pm
[...] Over the past 16 months, the traditionally moribund coupon program has started seeing a slow and erratic rebirth, apparently speeding up over the past few months. During the spring of 2009, Google actively started cleaning out old coupons from listings and requiring an ending date be applied to all coupons. In August 2009, Google allowed businesses to link directly to their coupons. Last November, Google created an option to show coupons in the mobile environment. [...]
Pingback by Google Coupons Joining the Witness Protection Program as Google Offers | Understanding Google Maps & Local Search — November 15, 2010 @ 8:27 am