Comments on: Google Maps LBC Local Listing Ads: Additional Details & Interface Review

By: 30+ Online Business Directories To Ramp Up Your Local Search Marketing Campaign

30+ Online Business Directories To Ramp Up Your Local Search Marketing Campaign — Mon, 30 Nov 2009 16:51:54 +0000

[...] is launching a turnkey local advertising service called Local Listing Ads. If you don’t have a professional website you can use your Google Place Page for your [...]

By: How Google Should Improve Local Listing Ads…

How Google Should Improve Local Listing Ads… — Tue, 17 Nov 2009 21:22:29 +0000

[...] Mike Blumenthahal shares interface screenshots and updated details. [...]

By: Mike Blumenthal

Mike Blumenthal — Mon, 16 Nov 2009 15:06:10 +0000

@Cathy

That’s interesting. I am seeing Locksmith’s with it. Are you sure its not operator headspace?

By: Cathy

Cathy — Sun, 15 Nov 2009 22:41:09 +0000

Mike -

I’ve checked with florists in both San Francisco and San Diego and none yet have been offered participation in this new local ad program. Seems odd – although these guys spend far more on AdWords than they would a Local Listing Ad.

Any word on categories that may be excluded from the Local program?

By: Mike

Mike — Fri, 13 Nov 2009 15:07:13 +0000

They will be adding a simplified adwords option to local. For now the test is in san Diego and San Francisco only. But we presume it to be wordlwide in the not too distant future.

It will not be a bid system. It will be a flat rate dollar amount depending on the city and category.

For more info read these previous posts:http://blumenthals.com/blog/category/articles-about-googles-local-listing-ads/

For more details read these previous posts

By: B&BinB

B&BinB — Fri, 13 Nov 2009 09:11:55 +0000

Are google moving to a paid platform for the local business listings then?
I am in the UK and this article is the first I have read about this!!

Will it work the same as adwords on a bid system for the best keywords.

By: Dave

Dave — Wed, 11 Nov 2009 18:46:30 +0000

Mike,

In the self storage vertical in San Diego the pricing is $120 flat per location. Clients in that vertical typically have several locations in the same area so the cost can add up.

Assisted living in SD is $20 and SF is $30.

Intuitively it seems backward based on lifetime revenue. It seems to me that they have looked at competition perhaps, and although I can’t totally substantiate it, based it on adwords cpm’s and local search volume. This makes some sense since in essence as a flat fee it is impression based.

Dave

By: SearchCap: The Day In Search, November 10, 2009

SearchCap: The Day In Search, November 10, 2009 — Tue, 10 Nov 2009 22:33:06 +0000

[...] Google Maps LBC Local Listing Ads: Additional Details & Interface Review, Mike Blumenthal [...]

By: Google’s Local Online Advertising Pages For Small Business, ‘Look As Good As You Can’

Tue, 10 Nov 2009 21:28:52 +0000

[...] directive is to make their new local advertising solution, Local Listing Ads, available to everyone, including small businesses that lack a professional [...]

By: Mike

Mike — Tue, 10 Nov 2009 19:02:47 +0000

@Dave

Good point.

I looked into the Blue Pin not showing up and Google said that it was due to the fact that another pin was hiding it. Go figure.

Can you share any of the pricing that you are seeing in these verticals?