Understanding Google My Business & Local Search
Local Business Center: Same listing in multiple languages is OK
Can a Canadian business that is required by law, post two listings in the LBC? One in French and one in English? Can a Lawyer that services both English and Spanish clientele from a San Diego office have a listing in both languages? Can an English guest house that services European clients have a listing in 6 languages?
The question of whether a business could create the same listing in multiple languages comes up from time to time in the forums and in this blog. It was assumed that the Business Listing Guideline that stated: Create only one listing for each physical location of your business meant that having the same listing in several languages was not acceptable. Apparently, that is not the case and it is acceptable under Google’s guidelines to have the same listing in as many languages as appropriate.
Here is what Google had to say when asked if it was OK for a business to list in multiple languages:
Yes, users can do this. The thing is, there isn’t a feature currently available, but there is a workaround. What users can do is first create the listing in English. Then they can select the appropriate language from the drop-down menu in the upper right-hand corner of the Local Business Center and create the same exact listing in that language.
We hope to make this easier for users in the future.
Creating the same listing in a different language doesn’t violate our guidelines. Our policy states that a business owner can’t create 2 different business listings at one location.
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