Google Promotes Profiles with Free Business Cards

Google doesn’t frequently advertise their services or products in traditional venues very often. Apparently there are plans to advertise Chrome on TV and they ran their billboards for Goog-411 in out of the way places in September of 2007. In late April, Google introduced profile results that included personal profiles as a OneBox in the main Google search results. To promote this service Google offered up 25 free business cards to the first 10,000 respondents with profiles (thanks to Steve Hatcher of AxeMedia.com). Mine came in the mail today:

bus-card2

Along with the free cards came a promotion from iprint to buy an additional 250 cards for $19.97. Ironically, this is an 18% premium over their current rate for full color cards that include address, phone, business name, etc. One would have to love Google an awful lot to buy a set of business cards that forces the user to the web to get critical contact information. That being said, I am glad to get the cards for free as I stopped carrying business cards about the same time as I threw away my fax machine. These 25 should last me a very long time. 

Another irony, from where I sit, is that it appears that my personal profile is more secure and less vulnerable than a business listing in Maps.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Promotes Profiles with Free Business Cards by

6 thoughts on “Google Promotes Profiles with Free Business Cards”

  1. Nice to see you got the cards Mike. I wanted a set too but unfortunately the offer was not available to a meager Canadian :(

    Matt McGee owes me a beer too for the heads up so he could post it on Search Engine Land within hours of the card offer going live. A better consolation than the 25 free cards actually.

  2. @Stever

    I would be glad to send you some of mine since, as I noted, it is probably a life time supply. :)

    Mike

  3. Wow pretty generous of Google huh, a whole 25 cards? Jokes aside though, pretty interesting way of getting people to use the service. Nice to see their thinking about traditional advertising mediums as well.

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