Comments on: Google Maps now showing Ads within Listing Tab http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/ Developing Knowledge about Local Search Wed, 23 May 2012 20:49:40 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: GilaM http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-411003 GilaM Wed, 29 Jul 2009 14:14:26 +0000 http://blumenthals.com/blog/?p=2447#comment-411003 Hello, I mean: using google maps wizard I set a map with pin points of my interest. Following rules, I embedded the map in my site, but when I see it, I can't see in proper scale: I see my entire country or a little slice and I have to zoom in and out. So the question. There's a way I can set the right scale and fix it in my embedded google map wizard created ? Thanks in advance. Hello,
I mean: using google maps wizard I set a map with pin points of my interest. Following rules, I embedded the map in my site, but when I see it, I can’t see in proper scale: I see my entire country or a little slice and I have to zoom in and out.
So the question.
There’s a way I can set the right scale and fix it in my embedded google map wizard created ?
Thanks in advance.

]]> By: Google Map Ads Showing Up On Merchant Circle | Local SEO Guide http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-371005 Google Map Ads Showing Up On Merchant Circle | Local SEO Guide Tue, 07 Apr 2009 21:55:22 +0000 http://blumenthals.com/blog/?p=2447#comment-371005 [...] In February Mike Blumenthal discovered that Google had started showing ads within the listing tab. [...] [...] In February Mike Blumenthal discovered that Google had started showing ads within the listing tab. [...]

]]> By: Ads added to Google Maps API » Understanding Google Maps & Yahoo Local Search http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-349192 Ads added to Google Maps API » Understanding Google Maps & Yahoo Local Search Wed, 18 Mar 2009 15:17:47 +0000 http://blumenthals.com/blog/?p=2447#comment-349192 [...] with their intrusive nature deep inside the bowels of the business listing details when it was roled out in mid February in Maps. At the Maps help forum a business owner asked (caps are his and I assume intended): HOW OR [...] [...] with their intrusive nature deep inside the bowels of the business listing details when it was roled out in mid February in Maps. At the Maps help forum a business owner asked (caps are his and I assume intended): HOW OR [...]

]]> By: Jeet http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-332147 Jeet Sun, 22 Feb 2009 02:40:24 +0000 http://blumenthals.com/blog/?p=2447#comment-332147 Google has deep pockets and can run services for free for a couple of years before they start monetizing. Look at youtube, they started ads recently. I liked the local ads in maps but these listing ads are not blended properly :) Google has deep pockets and can run services for free for a couple of years before they start monetizing. Look at youtube, they started ads recently. I liked the local ads in maps but these listing ads are not blended properly :)

]]> By: Pittsburgh Movers http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331651 Pittsburgh Movers Fri, 20 Feb 2009 22:07:01 +0000 http://blumenthals.com/blog/?p=2447#comment-331651 Interesting thoughts. I don't think I really object to having ads in the deep detail pages. For one thing, I think that evidence shows that users are unlikely to click through to the deeper pages in the first place. Also, the ads are more targeted this way. So if I am an advertiser I would be all for this. We have to view this from both the user perspective and the advertiser perspective, so as long as the new rules are applied to everyone across the board it's still a level playing field. Interesting thoughts. I don’t think I really object to having ads in the deep detail pages. For one thing, I think that evidence shows that users are unlikely to click through to the deeper pages in the first place. Also, the ads are more targeted this way. So if I am an advertiser I would be all for this. We have to view this from both the user perspective and the advertiser perspective, so as long as the new rules are applied to everyone across the board it’s still a level playing field.

]]> By: freebies gal http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331460 freebies gal Fri, 20 Feb 2009 11:28:16 +0000 http://blumenthals.com/blog/?p=2447#comment-331460 pretty soon they will be everywhere! pretty soon they will be everywhere!

]]> By: Stever http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331356 Stever Fri, 20 Feb 2009 02:05:50 +0000 http://blumenthals.com/blog/?p=2447#comment-331356 Re-qualifying my statement about ad quality. Content network performance does not influence overall ad quality score at the campaign level, Google ignores those clicks in determining your ad QS. It may have it's own seperate QS in comparison to other content network ads particular ads (and their keywords) are competing for. In Adwords you can choose to have your ads run on the content network, or not. And you can set separate bid prices for the content network, if you want to run ads there. Content network traffic is generally lower quality, and in general see's lower CTR's. A random ad on the side of a random webpage, even if keyword relevant, does not generate much interest due to user intent while on that web page. But Ads on search pages are seen by people with search/find intent, so get more clicks and generate more sales, thus worth more to an advertiser. Average content network click prices tend to be significantly cheaper than search network ads. Map ads, I assume are calculated like search network ads, in terms of QS. But from what I have seen they have a much much lower CTR than ads in organic SERPS. This is due in part to ad positioning on the page and due to limits Google places on your Ad titles in map ads. Your Map ad must use your Business Name as seen in your LBC account while the organic SERP ads you can create keyword targeted ad titles that are more visible and more targeted to user intent and the keywords they used. Now CTR in map ads is about 1/3 that of organic search ads but conversion rates are about double in maps. Map users have a more specific intent then Organic SERP users. So click prices on Map ads are a bit higher than search ads, because each click is more valuable to the advertiser, but you just get a lot fewer of those compared to geo-targeted text ads that appear in SERPS. Got an old post bout it here http://stever.ca/local-internet-marketing/map-ad-titles-limited-to-lbc-listing-title/ Re-qualifying my statement about ad quality. Content network performance does not influence overall ad quality score at the campaign level, Google ignores those clicks in determining your ad QS. It may have it’s own seperate QS in comparison to other content network ads particular ads (and their keywords) are competing for.

In Adwords you can choose to have your ads run on the content network, or not. And you can set separate bid prices for the content network, if you want to run ads there. Content network traffic is generally lower quality, and in general see’s lower CTR’s. A random ad on the side of a random webpage, even if keyword relevant, does not generate much interest due to user intent while on that web page. But Ads on search pages are seen by people with search/find intent, so get more clicks and generate more sales, thus worth more to an advertiser. Average content network click prices tend to be significantly cheaper than search network ads.

Map ads, I assume are calculated like search network ads, in terms of QS. But from what I have seen they have a much much lower CTR than ads in organic SERPS. This is due in part to ad positioning on the page and due to limits Google places on your Ad titles in map ads. Your Map ad must use your Business Name as seen in your LBC account while the organic SERP ads you can create keyword targeted ad titles that are more visible and more targeted to user intent and the keywords they used.

Now CTR in map ads is about 1/3 that of organic search ads but conversion rates are about double in maps. Map users have a more specific intent then Organic SERP users. So click prices on Map ads are a bit higher than search ads, because each click is more valuable to the advertiser, but you just get a lot fewer of those compared to geo-targeted text ads that appear in SERPS.

Got an old post bout it here http://stever.ca/local-internet-marketing/map-ad-titles-limited-to-lbc-listing-title/

]]> By: Stever http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331348 Stever Fri, 20 Feb 2009 01:43:52 +0000 http://blumenthals.com/blog/?p=2447#comment-331348 If those are content network ads then click through's have no impact on ad quality scores. Search Network ads are the ones shown alongside Organic SERPS Content Network ads are those shown via Adsense on other web pages. Map Ads are the location based ones seen in Maps view. Usually one at top of list of businesses on left side of map, and a few below. The little text ad seen at bottom frame of a Map, similar to one seen at top of Gmail, I'm not sure what those are. I assumed content network but upon closer look it is a Map ad, i think. The ads you are talking about inside text view of Maps is indeed Content Network. I just looked at page source code and I see adsense java script code in there for a 336x280 ad block. If those are content network ads then click through’s have no impact on ad quality scores.

Search Network ads are the ones shown alongside Organic SERPS

Content Network ads are those shown via Adsense on other web pages.

Map Ads are the location based ones seen in Maps view. Usually one at top of list of businesses on left side of map, and a few below.

The little text ad seen at bottom frame of a Map, similar to one seen at top of Gmail, I’m not sure what those are. I assumed content network but upon closer look it is a Map ad, i think.

The ads you are talking about inside text view of Maps is indeed Content Network. I just looked at page source code and I see adsense java script code in there for a 336×280 ad block.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331336 Mike Blumenthal Fri, 20 Feb 2009 01:20:42 +0000 http://blumenthals.com/blog/?p=2447#comment-331336 @Miriam Text view is the default view when entering Maps via any click on any of the Universal Local results links. Maps view is the default view when entering via the Maps button on top or when you go to maps.google.com Some actions from within text view will force you to Maps view....like the edit button... @Stever I think Dave was postulating a possible model....I would agree with you that it is unlikely... It seems that showing the ads would decrease click throughs and reduce average ad quality, wouldn't that drive the price up? <blockquote> Those new ads look like content network ads, not search network or Maps ads.</blockquote> Could you describe for me the difference? Mike @Miriam

Text view is the default view when entering Maps via any click on any of the Universal Local results links.

Maps view is the default view when entering via the Maps button on top or when you go to maps.google.com

Some actions from within text view will force you to Maps view….like the edit button…

@Stever
I think Dave was postulating a possible model….I would agree with you that it is unlikely…

It seems that showing the ads would decrease click throughs and reduce average ad quality, wouldn’t that drive the price up?

Those new ads look like content network ads, not search network or Maps ads.

Could you describe for me the difference?

Mike

]]> By: Stever http://blumenthals.com/blog/2009/02/19/google-maps-now-showing-ads-within-listing-tab/comment-page-1/#comment-331308 Stever Fri, 20 Feb 2009 00:18:11 +0000 http://blumenthals.com/blog/?p=2447#comment-331308 I don't quite see how showing ads paves the way to a paid model?? Google has been adding ads to lots of its other services lately. Google Finance, of particular note. Obviously in an attempt to increase overall revenues on properties that were not pulling their own weight while the overall online ad environment feels the sting of recession. Google is simply trying it's best to minimize the drops in revenues caused by an overall decrease in ad spending (less per click) while trying to increase impressions, and thus total clicks, by publishing ads in more places. *thinking out loud* umm, from a supply/demand point of view won't that force click prices even lower? increasing supply of ad space? Those new ads look like content network ads, not search network or Maps ads. I don’t quite see how showing ads paves the way to a paid model??

Google has been adding ads to lots of its other services lately. Google Finance, of particular note. Obviously in an attempt to increase overall revenues on properties that were not pulling their own weight while the overall online ad environment feels the sting of recession.

Google is simply trying it’s best to minimize the drops in revenues caused by an overall decrease in ad spending (less per click) while trying to increase impressions, and thus total clicks, by publishing ads in more places.

*thinking out loud* umm, from a supply/demand point of view won’t that force click prices even lower? increasing supply of ad space?

Those new ads look like content network ads, not search network or Maps ads.

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