Comments on: Google Maps: relative value of a OneBox vs top organic results

By: Mike

Mike — Thu, 16 Oct 2008 16:16:23 +0000

@Steve

Yes that would create an interesting test. When do we hear your results?

Mike

By: Steve Espinosa

Steve Espinosa — Thu, 16 Oct 2008 14:56:47 +0000

What would be interesting is if you formed the Meta Description tag as a call to action item and when the top organic ranking showed it would have the same detailed features as the onebox above.

By: Mike

Mike — Thu, 16 Oct 2008 00:16:53 +0000

@Tom

We all asked Steve but he doesn’t have any data about the comparative value of the 3 vs 10 Pack. Only Google knows for sure at this point but maybe someone will come up with a way to study it, as we all want to know.

Mike

By: Tom Dahm

Tom Dahm — Wed, 15 Oct 2008 21:39:02 +0000

The data about screen resolution is fascinating, and makes a lot of sense. I’d be curious to see how the CTR changes based on Google showing a 10-Pack or a 3-Pack.

By: Joan van Hilten

Joan van Hilten — Wed, 15 Oct 2008 16:20:37 +0000

@ Toronto

I’ve tried doing a search as suggested from your microsite and I only get one hit. I’m actually in the Toronto area myself. Could I possibly be missunderstanding you?

Thanks
Joan

By: Tim Tevlin

Tim Tevlin — Wed, 15 Oct 2008 12:05:04 +0000

Sure Will happy to. We are based out of the Toronto area and can show you a couple of quick client results by visiting our microsite at LocalGAdvertising.com, see the left column. Our proven theory is that Local Video SEO generates not one but multiple organic links for our clients in their core industry / geo-targeted area. In other words, right now for individual clients we are driving upwards of 25 to 30 organic links in the Top 20 across combinations of a client’s core & geo-targeted keyword terms. So we are about multiple ‘points of presence’ in the local organic links on Google through the use of online commercials or ‘videos’. This is a new whole new dimension of SEO may I humbly state. thx

By: Will Scott

Will Scott — Wed, 15 Oct 2008 11:19:09 +0000

@Tim Tevlin,

And for those local businesses that don’t have a website, nor the time to work on their’s if they do, the killer app for local organic links is Local Video SEO and the proof is readily apparent.

Where is this proof readily apparent? Can you cite some research / examples?

Will

By: Tim Tevlin

Tim Tevlin — Wed, 15 Oct 2008 11:14:38 +0000

Hi Mike, wanted to quickly respond to this statement from your piece above – “However, many times, due to the nature of a business, a business may not be able to legitimately play in the Local space and their only recourse is to optimize their website for local phrases.” And for those local businesses that don’t have a website, nor the time to work on their’s if they do, the killer app for local organic links is Local Video SEO and the proof is readily apparent. thx

By: Marty

Marty — Wed, 15 Oct 2008 01:30:41 +0000

Mike, I’m forwarding this to clients who, of course, are caught up in the very same question. Thanks for sharing Steve’s work with the community and great to see you @ SMX.

By: Mike

Mike — Tue, 14 Oct 2008 21:40:57 +0000

@Miriam

None of the metrics are very good and none of the numbers are really meaningful as you point out without context and details.

Lots to be understood and studied and it doesn’t seem that Google will provide meaningful metrics so we are on our own.

Mike