Comments on: Can You Spell Restuarant? http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/ Developing Knowledge about Local Search Thu, 09 Feb 2012 07:53:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Blumenthal http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-265078 Mike Blumenthal Tue, 16 Sep 2008 23:11:03 +0000 http://blumenthals.com/blog/?p=795#comment-265078 Hi Stefan You are right about that although in this case it appears to have happened out of owner carelessness somewhere along the line.... Mike Hi Stefan

You are right about that although in this case it appears to have happened out of owner carelessness somewhere along the line….

Mike

]]> By: Stefan http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-264842 Stefan Tue, 16 Sep 2008 01:58:40 +0000 http://blumenthals.com/blog/?p=795#comment-264842 Hi, "I am not sure that a person searching on “restuarant pittsburgh pa” is looking for an Arby’s." --> thats not the point for the seo's.... if theres a keyword like "Detektei Hamburg" and that keywords is worth 70 Dollar you can be sure all the seos will use that keyword to drive traffic to their websites just 2 eran the money. No matter if the searcher has to visit non-interesting pages ;-) Hi,
“I am not sure that a person searching on “restuarant pittsburgh pa” is looking for an Arby’s.”
–> thats not the point for the seo’s…. if theres a keyword like “Detektei Hamburg” and that keywords is worth 70 Dollar you can be sure all the seos will use that keyword to drive traffic to their websites just 2 eran the money. No matter if the searcher has to visit non-interesting pages ;-)

]]> By: Dave Oremland http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263920 Dave Oremland Fri, 12 Sep 2008 15:58:21 +0000 http://blumenthals.com/blog/?p=795#comment-263920 :D yeah....I have to agree with you, Mike. I don't believe in spamming the engines. If a mistake of that type pops up...wow, though: Its lucky. Authoritative one boxes dominate the real estate of a search page and definitely drive traffic to a site. The traffic might not stick. If you were looking for an elegant restaurant or restuarant in Pittsburgh, you probably wouldn't end up at Arby's. Google's algo results probably are too many for Google itself to monitor without complex automated reviews. I imagine its difficult to pick through the various onebox results that really shouldn't be there and eliminate those that seem inappropriate for search. Dave :D yeah….I have to agree with you, Mike. I don’t believe in spamming the engines. If a mistake of that type pops up…wow, though: Its lucky. Authoritative one boxes dominate the real estate of a search page and definitely drive traffic to a site. The traffic might not stick. If you were looking for an elegant restaurant or restuarant in Pittsburgh, you probably wouldn’t end up at Arby’s.

Google’s algo results probably are too many for Google itself to monitor without complex automated reviews. I imagine its difficult to pick through the various onebox results that really shouldn’t be there and eliminate those that seem inappropriate for search.

Dave

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263883 Mike Blumenthal Fri, 12 Sep 2008 14:56:00 +0000 http://blumenthals.com/blog/?p=795#comment-263883 Well they would be worthwhile if it was something other than fast food :) I am not sure that a person searching on "restuarant pittsburgh pa" is looking for an Arby's. :) Mike Well they would be worthwhile if it was something other than fast food :)

I am not sure that a person searching on “restuarant pittsburgh pa” is looking for an Arby’s. :)

Mike

]]> By: Dave Oremland http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263879 Dave Oremland Fri, 12 Sep 2008 14:42:27 +0000 http://blumenthals.com/blog/?p=795#comment-263879 I'm sure it was a mistake. Meanwhile I couldn't think of a more valuable mistake, from a marketing perspective. 1. There are a reasonable number of misspellings in searches (gawd knows I make enough of them). 2. Authoritative onebox sites are amazing traffic generators. I could "live" with that mistake. I have several authoritative one boxes that apply to a couple of business phrases. One is a relatively high traffic long tail phrase.....ever since the authoritative onebox has kicked in traffic for that phrase compared to similar phrases that had similar traffic over years has simply exploded. I have some authoritative oneboxes for dramatically less popular phrases, yet those two have shown marked increases in traffic since the onebox kicked in. I'm not telling people to make mistakes, or spam for oneboxes....but if you can get them they are very worthwhile. I’m sure it was a mistake. Meanwhile I couldn’t think of a more valuable mistake, from a marketing perspective.

1. There are a reasonable number of misspellings in searches (gawd knows I make enough of them).

2. Authoritative onebox sites are amazing traffic generators.

I could “live” with that mistake. I have several authoritative one boxes that apply to a couple of business phrases. One is a relatively high traffic long tail phrase…..ever since the authoritative onebox has kicked in traffic for that phrase compared to similar phrases that had similar traffic over years has simply exploded. I have some authoritative oneboxes for dramatically less popular phrases, yet those two have shown marked increases in traffic since the onebox kicked in.

I’m not telling people to make mistakes, or spam for oneboxes….but if you can get them they are very worthwhile.

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263860 Mike Blumenthal Fri, 12 Sep 2008 13:18:40 +0000 http://blumenthals.com/blog/?p=795#comment-263860 Hi Miriam... I have lost my styesheet. Am waiting on the sysadmin to restore...we were restoring from a drive array issue and the template and some of the images were creamed. Mike Hi Miriam…

I have lost my styesheet. Am waiting on the sysadmin to restore…we were restoring from a drive array issue and the template and some of the images were creamed.

Mike

]]> By: MiriamEllis http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263829 MiriamEllis Fri, 12 Sep 2008 08:35:13 +0000 http://blumenthals.com/blog/?p=795#comment-263829 "It speaks of carelessness and a certain too fast food mentality." Hahaha. That made me laugh. Mike, have you lost your stylesheet? Miriam “It speaks of carelessness and a certain too fast food mentality.”

Hahaha. That made me laugh.

Mike, have you lost your stylesheet?

Miriam

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263682 Mike Blumenthal Tue, 09 Sep 2008 22:54:31 +0000 http://blumenthals.com/blog/?p=795#comment-263682 One of the things that I observed in doing the research on ranking factors was that franchise restaurants were clueless about the opportunities in local and how to go about striving for them. They very rarely have in a place a local strategy and that appears to be the case here as well. This mistake might have even propagated from an error in their phone book listing, I am not really sure. That would be interesting to ferret out. While a misspelling like this might lead to some positive traffic, in this case at least, the price seems too high to me. Its one thing to have a deep page in a website optimized for a common spelling error, its another to have your business function as highlighted in your title misspelled. It speaks of carelessness and a certain too fast food mentality. BTW Good luck with the rollout of Yipit.com, I hope that it goes well. Mike One of the things that I observed in doing the research on ranking factors was that franchise restaurants were clueless about the opportunities in local and how to go about striving for them. They very rarely have in a place a local strategy and that appears to be the case here as well.

This mistake might have even propagated from an error in their phone book listing, I am not really sure. That would be interesting to ferret out.

While a misspelling like this might lead to some positive traffic, in this case at least, the price seems too high to me. Its one thing to have a deep page in a website optimized for a common spelling error, its another to have your business function as highlighted in your title misspelled. It speaks of carelessness and a certain too fast food mentality.

BTW Good luck with the rollout of Yipit.com, I hope that it goes well.

Mike

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263681 Mike Blumenthal Tue, 09 Sep 2008 22:51:19 +0000 http://blumenthals.com/blog/?p=795#comment-263681 One of the things that I observed in doing the research on <a href="http://blumenthals.com/blog/2008/08/04/ranking-factors-in-google-maps-cracking-the-code-smx-local/" rel="nofollow">ranking factors for Google Maps</a>, was that franchise restaurants were clueless about the opportunities in local and how to go about striving for them. They very rarely have in a place a local strategy and that appears to be the case here as well. This mistake might have even propagated from an error in their phone book listing, I am not really sure. That would be interesting to ferret out. While a misspelling like this might lead to some positive traffic, in this case at least, the price seems too high to me. Its one thing to have a deep page in a website optimized for a common spelling error, its another to have your business function as highlighted in your title misspelled. It speaks of carelessness and a certain too fast food mentality. BTW Good luck with the rollout of Yipit.com, I hope that it goes well. Mike One of the things that I observed in doing the research on ranking factors for Google Maps, was that franchise restaurants were clueless about the opportunities in local and how to go about striving for them. They very rarely have in a place a local strategy and that appears to be the case here as well.

This mistake might have even propagated from an error in their phone book listing, I am not really sure. That would be interesting to ferret out.

While a misspelling like this might lead to some positive traffic, in this case at least, the price seems too high to me. Its one thing to have a deep page in a website optimized for a common spelling error, its another to have your business function as highlighted in your title misspelled. It speaks of carelessness and a certain too fast food mentality.

BTW Good luck with the rollout of Yipit.com, I hope that it goes well.

Mike

]]> By: Vinicius Vacanti http://blumenthals.com/blog/2008/09/09/can-you-spell-restuarant/comment-page-1/#comment-263680 Vinicius Vacanti Tue, 09 Sep 2008 21:23:52 +0000 http://blumenthals.com/blog/?p=795#comment-263680 Mike, Interesting post. In this case, I'm sure Arby's, the franchise owner of Arby's, or someone else just made a mistake. But, perhaps, it's a good mistake. If enough people are searching for restaurants misspelled, a little known restaurant could end up getting a share of that traffic (though at the cost of having posts like yours brought to the consumer's attention). Vinicius http://www.yipit.com Mike,

Interesting post. In this case, I’m sure Arby’s, the franchise owner of Arby’s, or someone else just made a mistake. But, perhaps, it’s a good mistake. If enough people are searching for restaurants misspelled, a little known restaurant could end up getting a share of that traffic (though at the cost of having posts like yours brought to the consumer’s attention).

Vinicius
http://www.yipit.com

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