Comscore recently announced the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics:
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comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) July 2008 vs. June 2008 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
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Total Unique Visitors (000) |
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Jun-08 |
Jul-08 |
% Change |
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Total Internet : Total Audience |
189,873 |
189,134 |
0 |
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Travel – Ground/Cruise |
11,484 |
12,663 |
10 |
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Retail – Consumer Goods |
20,795 |
22,455 |
8 |
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Retail – Mall |
26,123 |
28,068 |
7 |
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Retail – Movies |
25,251 |
26,985 |
7 |
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Travel – Information |
44,631 |
47,569 |
7 |
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Travel – Hotels/Resorts |
32,282 |
34,095 |
6 |
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Online Gambling |
12,038 |
12,648 |
5 |
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Retail – Tickets |
42,166 |
44,228 |
5 |
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Entertainment – News |
50,315 |
52,735 |
5 |
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Career Services and Development |
59,031 |
61,544 |
4 |
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A considerable element of career services and development is locally focused. Look at virtually all careeer sites and in looking for work there will be a drop down menu for state or metropolitan region. go to Craigslist and see the volume of jobs that are advertised on a regional basis.
Comment by earlpearl (686 comments) — August 22, 2008 @ 12:09 pm
Hi Dave
The way they phrased it led me to categorize it in italics as among those that are likely to entail a significant local component…but it could easily be bolded.
Even a significant portion of Travel – Ground/Cruise is also local in nature…restaurants, tourist attractions etc.
It would be interesting to see the same review mid winter.
Mike
Comment by Mike Blumenthal (1085 comments) — August 22, 2008 @ 1:44 pm
Ahhhhh…..I didn’t understand your reasoning. I thought you might of missed it because you were physically and mentally exhausted from leaping tall buildings and staying even with David Mihm.
I’m sorry.
Comment by earlpearl (686 comments) — August 22, 2008 @ 4:42 pm
Well in the virtual space I have incredible virtual endurance…
Comment by Mike Blumenthal (1085 comments) — August 22, 2008 @ 5:04 pm