Top 10 Gaining Categories of web properties show strong local direction

Comscore recently announced the Top 10 Gaining Categories of web properties. I have noted those that were explicitly local in bold and those that are likely to entail a significant local component in italics:

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

 

 

Total Unique Visitors (000)

Jun-08

Jul-08

% Change

Total Internet : Total Audience

189,873

189,134

0

Travel – Ground/Cruise

11,484

12,663

10

Retail – Consumer Goods

20,795

22,455

8

Retail – Mall

26,123

28,068

7

Retail – Movies

25,251

26,985

7

Travel – Information

44,631

47,569

7

Travel – Hotels/Resorts

32,282

34,095

6

Online Gambling

12,038

12,648

5

Retail – Tickets

42,166

44,228

5

Entertainment – News

50,315

52,735

5

Career Services and Development

59,031

61,544

4

 

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Top 10 Gaining Categories of web properties show strong local direction by

4 thoughts on “Top 10 Gaining Categories of web properties show strong local direction”

  1. A considerable element of career services and development is locally focused. Look at virtually all careeer sites and in looking for work there will be a drop down menu for state or metropolitan region. go to Craigslist and see the volume of jobs that are advertised on a regional basis.

  2. Hi Dave

    The way they phrased it led me to categorize it in italics as among those that are likely to entail a significant local component…but it could easily be bolded.

    Even a significant portion of Travel – Ground/Cruise is also local in nature…restaurants, tourist attractions etc.

    It would be interesting to see the same review mid winter.

    Mike

  3. Ahhhhh…..I didn’t understand your reasoning. I thought you might of missed it because you were physically and mentally exhausted from leaping tall buildings and staying even with David Mihm.

    I’m sorry. :D

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Comments links could be nofollow free.