Comments on: Google Maps: Interview with Carter Maslan http://blumenthals.com/blog/2008/06/21/google-maps-interview-with-carter-malsan/ Developing Knowledge about Local Search Sat, 18 May 2013 20:55:31 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Mike Blumenthal http://blumenthals.com/blog/2008/06/21/google-maps-interview-with-carter-malsan/comment-page-1/#comment-252181 Mike Blumenthal Wed, 25 Jun 2008 01:50:36 +0000 http://blumenthals.com/blog/?p=724#comment-252181 I was not all that heartened by his suggestions for disoverability. I suppose they are “better than a fish” but as long as the Google Serps are the main entrance point to Maps, they will only be discoverable by being included in the OneBox…if they remain 2 -4 clicks away from the main landing page they will be hard to find and remain under utilized

I am hoping that as we shift to more mobile platforms and Mobile Maps becomes the standard interface for interacting with the business listing data AND the Mobile Maps interface becomes richer, that coupons may yet take on a full and happy life.

Mike
Mike

]]> By: earlpearl http://blumenthals.com/blog/2008/06/21/google-maps-interview-with-carter-malsan/comment-page-1/#comment-252152 earlpearl Tue, 24 Jun 2008 21:50:41 +0000 http://blumenthals.com/blog/?p=724#comment-252152 Nice interview Mike:

I liked Mr Maslin’s use of the word “discoverability” with regard to coupons. Having run an attractive dollar value coupon on one business site for a while, and having ample traffic on keyword phrases that generate maps in organic search, let alone the visitors that initiated searches directly through maps……I can assure you…..that NOBODY discovered the coupon.

Improving discoverability is a worthwhile goal, IMV. :D

Dave

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