Comments on: Renaming your business for Local http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/ Developing Knowledge about Local Search Thu, 18 Mar 2010 02:02:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Case Ernsting http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-439389 Case Ernsting Wed, 04 Nov 2009 22:02:36 +0000 http://blumenthals.com/blog/?p=681#comment-439389 I understand that this post and it's subsequent comments are over a year old, but I think it would be great if you could do a follow-up considering all the changes that have been made regarding social/local search. I understand that this post and it’s subsequent comments are over a year old, but I think it would be great if you could do a follow-up considering all the changes that have been made regarding social/local search.

]]> By: Brian Dickerson http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-334125 Brian Dickerson Fri, 27 Feb 2009 02:55:35 +0000 http://blumenthals.com/blog/?p=681#comment-334125 It's hard to imagine that businesses would put such little thought into their name in the first place. But, making it more friendly to Google forces them to consider their branding a bit more, which isn't all bad. Brian Dickerson It’s hard to imagine that businesses would put such little thought into their name in the first place. But, making it more friendly to Google forces them to consider their branding a bit more, which isn’t all bad.

Brian Dickerson

]]> By: Olga http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-328761 Olga Thu, 12 Feb 2009 05:58:35 +0000 http://blumenthals.com/blog/?p=681#comment-328761 Rather than restrict a company for having for instant sister companies at the same location, Google should allow for such entities to have a listing of their own. It's like saying LG Electronics be treated the same as their LG CE divison, or worst GE which has a web of divisions! Rather than restrict a company for having for instant sister companies at the same location, Google should allow for such entities to have a listing of their own. It’s like saying LG Electronics be treated the same as their LG CE divison, or worst GE which has a web of divisions!

]]> By: panzermike http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-259899 panzermike Thu, 31 Jul 2008 03:54:50 +0000 http://blumenthals.com/blog/?p=681#comment-259899 The easy solution is for Google to simply change the data template to "business type", rather than business name. My personal feeling is that asking a business to change its name or lose a shot at ranking is lame. The real solution is to ignore the business name and instead focus on the free form categories and then the authority of the actual site. Google should not ignore the authority of the underlying sites. My two cents. The easy solution is for Google to simply change the data template to “business type”, rather than business name.

My personal feeling is that asking a business to change its name or lose a shot at ranking is lame. The real solution is to ignore the business name and instead focus on the free form categories and then the authority of the actual site.

Google should not ignore the authority of the underlying sites. My two cents.

]]> By: Understanding Google Maps & Yahoo Local Search » Google Maps LBC Word filter bars XXX business name? | Developing Knowledge about Local Search http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-259790 Understanding Google Maps & Yahoo Local Search » Google Maps LBC Word filter bars XXX business name? | Developing Knowledge about Local Search Wed, 30 Jul 2008 12:03:35 +0000 http://blumenthals.com/blog/?p=681#comment-259790 [...] didn’t worry too much about it other than to be slightly annoyed. It has forced me to address what a business name should look like in the age of Local [...] [...] didn’t worry too much about it other than to be slightly annoyed. It has forced me to address what a business name should look like in the age of Local [...]

]]> By: Understanding Google Maps & Yahoo Local Search » Conversation with Universal Business Listing’s Doyle Bryant | Developing Knowledge about Local Search http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-248394 Understanding Google Maps & Yahoo Local Search » Conversation with Universal Business Listing’s Doyle Bryant | Developing Knowledge about Local Search Mon, 09 Jun 2008 14:01:22 +0000 http://blumenthals.com/blog/?p=681#comment-248394 [...] • The primary data suppliers like InfoUSA and Axciom will often prioritize 6 or 9 month old telco data over “internet fresh” data. This has implications for any business changing their address or updating their DBA. [...] [...] • The primary data suppliers like InfoUSA and Axciom will often prioritize 6 or 9 month old telco data over “internet fresh” data. This has implications for any business changing their address or updating their DBA. [...]

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-247446 Mike Blumenthal Thu, 05 Jun 2008 20:00:52 +0000 http://blumenthals.com/blog/?p=681#comment-247446 Hi Mary Thanks for your input. I agree with you and did link to your article above. I am suggesting that in many cases a tagline is not the only thing that needs adding. Many small businesses need to review their base name and be sure that it is appropriate as well. I often find that for whatever reason (some mentioned above) that it needs tweaking as well. Mike Hi Mary

Thanks for your input. I agree with you and did link to your article above.

I am suggesting that in many cases a tagline is not the only thing that needs adding. Many small businesses need to review their base name and be sure that it is appropriate as well. I often find that for whatever reason (some mentioned above) that it needs tweaking as well.

Mike

]]> By: Mary Bowling http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-247441 Mary Bowling Thu, 05 Jun 2008 19:27:14 +0000 http://blumenthals.com/blog/?p=681#comment-247441 Hi Mike, While renaming their business may not be practical for many people, I've found that creating and using a tagline can help with both Local SEO and in making what you do and where you do it immediately obvious to humans. Sometimes, if your tagline is short enough, you can tack it on to your business name in Maps. When this doesn't fly, you can still use it as the first line in your description and/or you can create an attribute for it and display it there. Since attributes appear in alphabetical order above the description in your listing you can manipulate it to be the first thing visitors see in your Overview and the second thing they see, after your hours, in the Details area. There's are article on my blog that talks more about taglines: http://www.marybowling.com/local-search-optimization/taglines-why-you-need-one-2/ Thanks! Mary Hi Mike,
While renaming their business may not be practical for many people, I’ve found that creating and using a tagline can help with both Local SEO and in making what you do and where you do it immediately obvious to humans.

Sometimes, if your tagline is short enough, you can tack it on to your business name in Maps. When this doesn’t fly, you can still use it as the first line in your description and/or you can create an attribute for it and display it there. Since attributes appear in alphabetical order above the description in your listing you can manipulate it to be the first thing visitors see in your Overview and the second thing they see, after your hours, in the Details area.

There’s are article on my blog that talks more about taglines: http://www.marybowling.com/local-search-optimization/taglines-why-you-need-one-2/

Thanks! Mary

]]> By: Web Business Tutorials - WebProBusiness.com » Is Renaming Your Business Worth Better Search Traffic? http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-247395 Web Business Tutorials - WebProBusiness.com » Is Renaming Your Business Worth Better Search Traffic? Thu, 05 Jun 2008 14:16:12 +0000 http://blumenthals.com/blog/?p=681#comment-247395 [...] Blumenthal has a great article this week, going over some aspects surrounding how businesses may opt to rename themselves for [...] [...] Blumenthal has a great article this week, going over some aspects surrounding how businesses may opt to rename themselves for [...]

]]> By: panzermike http://blumenthals.com/blog/2008/06/02/renaming-your-business-for-local/comment-page-1/#comment-247286 panzermike Thu, 05 Jun 2008 04:14:44 +0000 http://blumenthals.com/blog/?p=681#comment-247286 For Google Maps, I personally think the title should have zero significance, as it encourages businesses to use 301 redirects and make up false names. What is good about using a bogus name that encourages mapspam? As for Yahoo! I think it doesn't matter, as there is no real threat of a <em>one box</em> stealing other people's business as there is in Google. My two cents. For Google Maps, I personally think the title should have zero significance, as it encourages businesses to use 301 redirects and make up false names. What is good about using a bogus name that encourages mapspam?

As for Yahoo! I think it doesn’t matter, as there is no real threat of a one box stealing other people’s business as there is in Google. My two cents.

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