Understanding Google Places & Local Search – Developing Knowledge about Local Search

May 16, 2008

Maps Rebranding gone Amuck

Sometimes a “rebranding” doesn’t quite convey the message that you intended. It is unclear whether this lawyer creates these accidents or tries them in court or is perhaps a stunt driver. I suppose it could be all three. 

 Web    Maps  Â

Results 1 - 10 of about 495,000 for Motorcycle Accident Specialist San Francisco CA. (0.25 seconds)Â

Motorcycle Accident Specialist maps.google.com 18 Crow Canyon Ct # 325 San Ramon, CA 94583 (925) 866-8787 Get directions More information »

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2 Comments »

1. 

   Are we sure that the owner of this business made the changes? the listing says maps.google.com which would indicate to me that this is a scrape from another source.

   Although there is a photograph attached – I’m not fully convinced it’s owner intiatied.

   Could be wrong, it’s happened once before.

   Joan

   Comment by Joan van Hilten (102 comments) — May 20, 2008 @ 10:23 am

2. 

   Hi Joan

   I assumed that it also came to Google probably via the phone companies. But I thought it was a good example of a name that didn’t really do its job properly and left ambiguity. Its a name that works in the yellow pages as it is already categorized but on the internet fails completely.

   Mike

   Comment by Mike Blumenthal (1085 comments) — May 20, 2008 @ 1:02 pm

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