Understanding Google Maps & Yahoo Local Search


May 14, 2008

It’s not your mother’s Yellow Pages; Brain Injured in CA

Category: Google Maps (Google Local) – Mike – 10:59 am

Ok I promise that this will be the last twisted Google Local OneBox result for a while.

Searching on Brain Injured Beverly Hills CA I get the following OneBox:

Local business results for brain injured near Beverly Hills, CA

Brain Injury Lawyer

 - www.salehiassoc.com
12400 Wilshire Blvd., Suite 1300, Los Angeles - (800) 428-0304
Directions and more »

California Brain Injury Lawyer

 - www.californiaamputationlawyers.com
16830 Ventura Boulevard, Encino - (800) 571-9333
Directions, hours, and more »

One just has to wonder about a lawyer with the domain name: CaliforniaAmputationlawyers.com that gets returned on a search for Brain Injured, no?

I just knew that there was a lawyer joke in here somewhere. The search for Brain Injured Lawyer Los Angeles even returns an authoritative OneBox:

Los Angeles Head Injury Lawyer

www.salehiassoc.com  

12400 Wilshire Blvd., Suite 1300
Los Angeles, CA 90025
(800) 428-0304
Get directions
More information »

 


11 Comments »

  1. That is good! Oh, the memories. ;) For quite awhile, I worked on the search marketing team at a larger company that builds Web sites for attorneys.

    These domain names were common (apparently is still common) actually. Many of the sales reps would tell the attorneys they had to use them because that’s how they would rank high in “the Google” for all of their keywords. Good times.

    Comment by Paul Jahn — May 14, 2008 @ 3:47 pm

  2. Paul

    Glad I could bring the flood of nostalgia back for you….tell us more, tell us more!

    Mike

    Comment by Mike Blumenthal — May 14, 2008 @ 3:56 pm

  3. Dear Mr. Steinbrecher,

    My brain was amputated in a horrible accident yesterday. The doctors tell me it can’t be re-attached. :(

    I had been driving down Interstate 110 when one of those large overhead green road sings had fallen onto my car, sliced through the roof and off came my head.

    I do believe the US Department of Transportation, possibly the State of California and the city of Los Angeles may indeed be liable due to negligence.

    I propose a 50-50 rev. share split on the lawsuit proceeds. I estimate it to be about 1 gazillion dollars. Plus, if you or your internet marketing team we’re interested, I would offer an increased commission structure on internet affiliate sales of my upcoming e-book “When Heads Roll”.

    I would truly appreciate your counsel on this matter.

    Thank you

    PS. I found your website in Google.

    Comment by Stever — May 14, 2008 @ 6:55 pm

  4. Stever-

    What is the name of the sequel? Oh and did you have insurance? ‘Cause even if you did they are likely to attach your 50% to cover the medical expenses. Here is the link Big Box, Small Heart: Wal-Mart Wins Judgment Against Brain Damaged Woman to Get Back Insurance Money. You better read the fine print in your insurance…oops you can no longer read…Sorry that was a bit insensitive of me.

    Mike

    Comment by Mike Blumenthal — May 14, 2008 @ 8:22 pm

  5. Mike -
    Did you know there’s a place in Canada called Head Smashed In?

    I kid you not.

    Apparently, you can call up the cultural center there and they answer, “Hello, Head Smashed In.” I have to try it myself sometime to see if it’s true.

    Your article reminded me of this.
    Miriam

    Comment by MiriamEllis — May 16, 2008 @ 3:53 am

  6. Apparently Head Smashed In is a historical location in Alberta where due “to their excellent understanding of topography and of bison behavior, [Native Americans] killed bison by chasing them over a precipice and subsequently carving up the carcasses in the camp below.”

    Fortunately (or not depending on your perspective*), the search “Brain Injured Lawyer, Head Smashed In, Alberta” did not return a lawyer’s Authoritative One Box. I checked. :)

    Mike

    *I wonder how the lawyer seo folks missed the opportunity. :)

    Comment by Mike Blumenthal — May 16, 2008 @ 7:01 am

  7. Haha - that IS a missed opportunity, Mike!

    I love weird town names. There’s a town in California called Peanut. Even more confusing…there are two towns in California named Cloverdale. How can this be? Doesn’t the postman get confused?

    Miriam

    Comment by MiriamEllis — May 17, 2008 @ 4:39 pm

  8. [...] by changing its business name. “Local Marketers” have used keyword phrases like “Brain Injury Lawyer” or “Boob Job” to replace their business names in an effort to achieve [...]

    Pingback by Understanding Google Maps & Yahoo Local Search » Renaming your business for Local | Developing Knowledge about Local Search — June 2, 2008 @ 7:33 pm

  9. [...] needed to be held to a higher standard. It has been like the Wild West in Local. One day brings up a case more bizarre than the next and one wonders if higher standards will be achieved and if so [...]

    Pingback by Understanding Google Maps & Yahoo Local Search » Local Users Bill of Rights | Developing Knowledge about Local Search — June 7, 2008 @ 9:58 am

  10. This is hilarious! Perhaps I should change my domain from my name to something like “VirginiaBusinessAttorneyLawyer.com” That’s the way to rank high in “the Google”, right? ;)

    Comment by Andrew Flusche — June 20, 2008 @ 3:08 pm

  11. Hi Andrew changing your domain name would only be the half of it….to get into the spirit of this movement you would need to change your business name to “Spotsylvania Wills and probates” or better, “Criminal Lawyer”

    Mike

    Comment by Mike Blumenthal — June 20, 2008 @ 5:15 pm

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