Local Links of Interest

Google’s LBC: Now With More Fiber- Mike Boland, Kelsey Group

A good summary of how the inclusion of video in the Google LBC can benefit local search marketing. Interestingly, he points out that Google was allowing (c)ompanies such as TurnHere and eLocalListing were already uploading this content for their SMB clients via direct partnership, but this essentially makes it possible for more firms to do it with less friction.

State-of-the Art: Trends in Mobile Search – Jeff Quip, AimClear Blog

An good summary of the session at SES New York 2008 search marketing conference. Outlines in broad details the history & future of the mobile search market and why it makes sense to be there now

Google search plug-in for Windows Mobile promises more of the same – Tim Conneally, BetaNews

Notes the availability of a plug-in for Windows Mobile devices, which provides a shortcut on the home screen to Google’s search. He also provides anectdotal reports of Google mobile search dominance and how this supports that dominance.

New comScore IYP Data – Greg Sterling, Screenwerk

The numbers indicate that Yellowpages.com network have a significant share of the IYP searches. But it is hard to tell since as Greg points out “(t)hese traffic data don’t capture local search on the main search engines, which is where much of the local query volume is.”

700MHz Non-Surprise: Verizon & AT&T Win Auction Blocks – Greg Sterling, LocalMobileSearch

Google’s wireless-auction loss called possible win – Eric Auchard, Reuters

Google Inc’s losing bid for coveted wireless airwaves may prove a victory for the Web search leader as it still stands to get access to mobile networks without spending tens of billions of dollars to build one, analysts said on Thursday.

Wall Street analysts said the Silicon Valley Internet search and advertising giant has succeeded in forcing open network requirements upon winning bidder Verizon Communications via Google’s apparent strategy of “bidding to lose.”

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2 thoughts on “Local Links of Interest”

  1. Hey, the Kelsey Group used your doctor friend in their post, Mike. How cool is that? He seems like a very brilliant fellow.

    So many businesses can benefit from video if they have the resources to implement it. Getting across the point that there is a real person/real people behind a website has the power to boost an immediate feeling of trust to the nth degree. Now, with this being a part of Maps, I can’t think of a better way to differentiate a business from its competitors.

    Miriam

  2. Yes, I was wondering about the video being “buried” in the Local record ala coupons.

    But if Google does in fact use the Local record to add local authority to the video and thus display it in the Universal results on a “Product/Service + City”search that would be ideal!

    It certainly opens up a new avenue for local promotion if done correctly.

    Mike

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