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	<title>Comments on: Google Maps:The Authoritative SpamBox?</title>
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	<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/</link>
	<description>Developing Knowledge about Local Search</description>
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		<title>By: Mike</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-422769</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 02 Sep 2009 18:46:34 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-422769</guid>
		<description><![CDATA[There have been reports of Google increasingly showing the Authoritative OneBox. Given that the system is driven by an algo, one presumes that whatever requirement the algo is looking for has been met to show the single result...either the listing is significantly stronger or Google&#039;s user logs have determined that the listing shown is the one that people want all of the time.]]></description>
		<content:encoded><![CDATA[<p>There have been reports of Google increasingly showing the Authoritative OneBox. Given that the system is driven by an algo, one presumes that whatever requirement the algo is looking for has been met to show the single result&#8230;either the listing is significantly stronger or Google&#8217;s user logs have determined that the listing shown is the one that people want all of the time.</p>
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		<title>By: Chris</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-422766</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 02 Sep 2009 18:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-422766</guid>
		<description><![CDATA[I have had a similar situation occur with my A-Z listing. I have occupied position A for 2 years in my local area under &#039;Livingston Locksmiths&#039;. There were 10 listings but I have always remained at the top. 2 days ago all listing vanished including my own and now it has been replaced by and Authoritative One Box Listing.

How can this happen? The person who now has this listing is a competitor who doesn&#039;t offer just locksmiths work but offers various stuff. A bit of a jack of all trades. 

How can google just remove the full 10 listing and have this one person listed. He lives close to where I have my address so why am I not listed?

Chris]]></description>
		<content:encoded><![CDATA[<p>I have had a similar situation occur with my A-Z listing. I have occupied position A for 2 years in my local area under &#8216;Livingston Locksmiths&#8217;. There were 10 listings but I have always remained at the top. 2 days ago all listing vanished including my own and now it has been replaced by and Authoritative One Box Listing.</p>
<p>How can this happen? The person who now has this listing is a competitor who doesn&#8217;t offer just locksmiths work but offers various stuff. A bit of a jack of all trades. </p>
<p>How can google just remove the full 10 listing and have this one person listed. He lives close to where I have my address so why am I not listed?</p>
<p>Chris</p>
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		<title>By: Miriam Ellis Asks A Lot of Questions &#124; Website Promotion is not Voodoo</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-211997</link>
		<dc:creator>Miriam Ellis Asks A Lot of Questions &#124; Website Promotion is not Voodoo</dc:creator>
		<pubDate>Thu, 13 Mar 2008 02:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-211997</guid>
		<description><![CDATA[[...] map spamming techniques (If I knew, I wouldn&#8217;t tell - &#8220;first do no [...]]]></description>
		<content:encoded><![CDATA[<p>[...] map spamming techniques (If I knew, I wouldn&#8217;t tell &#8211; &#8220;first do no [...]</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-211828</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Tue, 11 Mar 2008 23:13:18 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-211828</guid>
		<description><![CDATA[Hi Jennifer-

Thanks for checking back in on this.

Yes, it appears that the English schools are no longer in the Maps listing. However the fake listing at 100 Regent St for &lt;a href=&quot;http://maps.google.com/maps?f=l&amp;view=text&amp;hl=en&amp;q=%2220+7381+5070%22&amp;near=London%2C+UK&amp;btnG=Search+Businesses&quot; rel=&quot;nofollow&quot;&gt;Nails &amp; Beauty Academy&lt;/a&gt; is still there and a new beauty salon called Absolute Bliss at 308 Garratt Lane, London, SW18 4EH, United Kingdomâ€Ž - 020 7381 5070. Go figure.

It is nice to see the 10 pack on this search as it provides meaningful results.

Mike]]></description>
		<content:encoded><![CDATA[<p>Hi Jennifer-</p>
<p>Thanks for checking back in on this.</p>
<p>Yes, it appears that the English schools are no longer in the Maps listing. However the fake listing at 100 Regent St for <a href="http://maps.google.com/maps?f=l&amp;view=text&amp;hl=en&amp;q=%2220+7381+5070%22&amp;near=London%2C+UK&amp;btnG=Search+Businesses">Nails &amp; Beauty Academy</a> is still there and a new beauty salon called Absolute Bliss at 308 Garratt Lane, London, SW18 4EH, United Kingdomâ€Ž &#8211; 020 7381 5070. Go figure.</p>
<p>It is nice to see the 10 pack on this search as it provides meaningful results.</p>
<p>Mike</p>
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		<title>By: Jenny</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-211811</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Tue, 11 Mar 2008 21:16:29 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-211811</guid>
		<description><![CDATA[Update: On a search for &quot;english language school london&quot;, Google Local Business results are back.  10 results are shown in place of the Authoritative OneBox but with no sign of the spam business.  Indeed, even if you enclose the words in quotes and use &quot;Search Businesses&quot; it is not returned, so seems to have been deleted.

I think Google suspended Local Business results for the particular search then deleted the spammy listing before reinstating Local Business Results.  I don&#039;t know how much insight that gives into the workings of the Google machine.  It definitely has some sort of manual on/off at the level of particular searches.]]></description>
		<content:encoded><![CDATA[<p>Update: On a search for &#8220;english language school london&#8221;, Google Local Business results are back.  10 results are shown in place of the Authoritative OneBox but with no sign of the spam business.  Indeed, even if you enclose the words in quotes and use &#8220;Search Businesses&#8221; it is not returned, so seems to have been deleted.</p>
<p>I think Google suspended Local Business results for the particular search then deleted the spammy listing before reinstating Local Business Results.  I don&#8217;t know how much insight that gives into the workings of the Google machine.  It definitely has some sort of manual on/off at the level of particular searches.</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-209714</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Tue, 04 Mar 2008 21:53:21 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-209714</guid>
		<description><![CDATA[Jenny

I think the idea is quite brilliant. 

Google, according to Carter Maslan, is counting on user generated input to achieve greater accuracy in the records but I think your conception of it is incredibly interesting. 

I am not sure that Google perceives the business community as a valuable resource. I think with something like your idea they could get a lot of good editing very inexpensively.

Mike]]></description>
		<content:encoded><![CDATA[<p>Jenny</p>
<p>I think the idea is quite brilliant. </p>
<p>Google, according to Carter Maslan, is counting on user generated input to achieve greater accuracy in the records but I think your conception of it is incredibly interesting. </p>
<p>I am not sure that Google perceives the business community as a valuable resource. I think with something like your idea they could get a lot of good editing very inexpensively.</p>
<p>Mike</p>
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		<title>By: Jenny</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-209710</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Tue, 04 Mar 2008 21:40:32 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-209710</guid>
		<description><![CDATA[I&#039;ve been thinking about how to get accurate, less spammy, less &quot;winner takes all&quot; Local Business results and I&#039;d like to put this to Mike&#039;s readers (including any Google reps that may be lurking).

I&#039;d like to see a selection of about 5 results that rotates from a pool of verified local businesses.  Membership of the pool from which results are taken would depend upon verified, correct business categorisation, not upon being optimised for particular search terms.  Rotation would mean that every eligible business would go in front of searchers in turn and spammers would have less to play for.

When you add or update your own business listing, you would be given a sample list of your local competitors and asked to flag business categorisation, names, addresses, phone numbers that are incorrect; without doing so you could not add or update your own listing.  You could not directly change your competitor&#039;s details but they would be flagged for checking; you would be encouraged to talk directly with your competitor and ask them to make the corrections themselves.  More than a few false challenges would result in your own listing being flagged for checking.  For a less labour-intensive solution, checking could simply mean that your business details are included more frequently on sample lists, including those given to non-competitor businesses that are local but outside your classification pool.  Any doubt/dispute could be resolved by defaulting to the business&#039;s details as shown in the Yellow Pages.

My theory is that legitimate businesses would tend to agree on identifying the spammers, whereas the spammers would find it difficult to sabotage legitimate businesses in a co-ordinated fashion.

What do readers think?]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve been thinking about how to get accurate, less spammy, less &#8220;winner takes all&#8221; Local Business results and I&#8217;d like to put this to Mike&#8217;s readers (including any Google reps that may be lurking).</p>
<p>I&#8217;d like to see a selection of about 5 results that rotates from a pool of verified local businesses.  Membership of the pool from which results are taken would depend upon verified, correct business categorisation, not upon being optimised for particular search terms.  Rotation would mean that every eligible business would go in front of searchers in turn and spammers would have less to play for.</p>
<p>When you add or update your own business listing, you would be given a sample list of your local competitors and asked to flag business categorisation, names, addresses, phone numbers that are incorrect; without doing so you could not add or update your own listing.  You could not directly change your competitor&#8217;s details but they would be flagged for checking; you would be encouraged to talk directly with your competitor and ask them to make the corrections themselves.  More than a few false challenges would result in your own listing being flagged for checking.  For a less labour-intensive solution, checking could simply mean that your business details are included more frequently on sample lists, including those given to non-competitor businesses that are local but outside your classification pool.  Any doubt/dispute could be resolved by defaulting to the business&#8217;s details as shown in the Yellow Pages.</p>
<p>My theory is that legitimate businesses would tend to agree on identifying the spammers, whereas the spammers would find it difficult to sabotage legitimate businesses in a co-ordinated fashion.</p>
<p>What do readers think?</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-209682</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Tue, 04 Mar 2008 18:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-209682</guid>
		<description><![CDATA[Jenny

Thanks for keeping us posted.

Mike]]></description>
		<content:encoded><![CDATA[<p>Jenny</p>
<p>Thanks for keeping us posted.</p>
<p>Mike</p>
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		<title>By: Jenny</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-209675</link>
		<dc:creator>Jenny</dc:creator>
		<pubDate>Tue, 04 Mar 2008 17:40:42 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-209675</guid>
		<description><![CDATA[It&#039;s gone!  If you do the same search you get the old-fashioned #1-10 ranked results with no Local Business results at all, and the same for another search &quot;english course [in] london&quot; where our friends were ranking #3 (behind a golf course at #1 LOL).  Mike, Google evidently reads your blog.]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s gone!  If you do the same search you get the old-fashioned #1-10 ranked results with no Local Business results at all, and the same for another search &#8220;english course [in] london&#8221; where our friends were ranking #3 (behind a golf course at #1 LOL).  Mike, Google evidently reads your blog.</p>
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		<title>By: Mike Blumenthal</title>
		<link>http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/comment-page-1/#comment-209620</link>
		<dc:creator>Mike Blumenthal</dc:creator>
		<pubDate>Tue, 04 Mar 2008 11:48:25 +0000</pubDate>
		<guid isPermaLink="false">http://blumenthals.com/blog/2008/03/03/google-mapsthe-authoritative-spambox/#comment-209620</guid>
		<description><![CDATA[Hi David from Charlotte-

My son also applied for that program and has never heard from Google, either. One never hears about it anymore. 

I wonder how many folks are still in the program, what successes or failures it experienced, whether the participants made a living or went broke working for Google. If you or anyone knows of people in the program I would love to hear from them.

I think it would lead to generally more accurate local records but am not sur e, as long as Google offers self provisioning and the Authoritative OneBox, it would have stopped this abuse.

Mike]]></description>
		<content:encoded><![CDATA[<p>Hi David from Charlotte-</p>
<p>My son also applied for that program and has never heard from Google, either. One never hears about it anymore. </p>
<p>I wonder how many folks are still in the program, what successes or failures it experienced, whether the participants made a living or went broke working for Google. If you or anyone knows of people in the program I would love to hear from them.</p>
<p>I think it would lead to generally more accurate local records but am not sur e, as long as Google offers self provisioning and the Authoritative OneBox, it would have stopped this abuse.</p>
<p>Mike</p>
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