Google Search – Just how local can it go?

In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December. What struck me about the search result …

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Google Local Spam Hall of Fame: We Have Some (real?) Winners

After several days of heated competition, the judges are pleased to announce the winners of the Google Local Hall of Fame Name Abuse competition. As a reminder there were two categories to determine the longest name: Longest Name in the Wild (winner will be announced in a separate post) Google Character Limits on Name Length …

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Google Local Spam Hall of Fame: Game Going

Yesterday I challenged the community to: 1- Find a business with a name (spammy or not) that is longer than 171 characters 2- Determine exactly how long name spam can be The Contestants so Far On Twitter, Brandon Schmidt submitted a solid contender, weighing in at 204 characters. Although as he points out “if they …

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Google Local Spam Hall of Fame: Game On!

Sometimes even I have my breath taken away by the ability of law firms to attempt to manipulate the Google Local algo but this name (spam? hey maybe this is their name, who knows?) raises the bar for everyone. Just how bad is it? Well there are lots of ways to measure but one is …

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Google Local Tests Continue With New CTA and Related Searches

This test is very interesting, taking elements of the Scroll pack test but applying them to the traditional 3 Pack. The more obvious “View more” call to action would seem likely to attract significant user attention. The suggested alternative searches likewise would get some traffic and those business that do well across multiple categories are …

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