Google now integrating Coupon Results in Main Search Results

Google has recently refined their coupon promotion techniques. One such refinement is including Google coupon results in the main search results page. restaurantad.gif

In November, 2007 Google started using Adwords to promote coupons. For specific searches (pizza coupon) google would present Adwords that would take the user directly to view local coupons in Maps. Now on these specific searches Google is promoting Adwords to restauranteurs instead.

Of more interest and of more impact is the change in how Google is handling results on more general and higher volume coupon searches. On the coupon search phrase like “Coupon Buffalo, NY” Google is now integrating a link to their coupons very high in the ogranic results. In this example the coupon link appears above the Expanded Local OneBox.

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The take away: Anyone creating local search marketing campaigns needs to consider the value of coupons and whether they can achieve some additional exposure by using Google Coupons. Particularly now while the coupon inventory in Google is the opportunities to be found are greater. It is also possible that coupon ranking authority may be related to the age of the coupon.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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5 thoughts on “Google now integrating Coupon Results in Main Search Results”

  1. Mike -
    This is something with which I’ve yet to have hands-on experience. Have you seen instances of people using these for non-retail oriented deals. For example, discounts on services….$20 off your first chiropractic exam, 20% off your first legal consultation? I’d like to see some coupons being used like that, if you know of any.

    Miriam

  2. Miriam-

    The answer is yes I have. In an effort to create authority for the local listing of a local insurance agent I encouraged him to have a coupon added to his Local Business Center Listing. I was not positive that it would help but I could see no harm.

    Google is now returning the coupon in the main search result for his primary search phrase.

    Mike

  3. Hi Mike -

    Any ideas on what geographic area qualifies Google coupons for display?

    I can find Google coupons in the SERPs for “Coupon New York, NY”
    but not “Coupon Los Angeles, CA.”

    Do you think its based on merchant adoption, search volume or both?

    Tim Cohn

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