Comments on: Google Maps - No address required http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/ Developing Knowledge about Local Search Fri, 21 Nov 2008 20:49:54 +0000 http://wordpress.org/?v=2.6.2 By: Local Hound http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-195355 Local Hound Tue, 29 Jan 2008 22:18:01 +0000 http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-195355 The information is put out by a company called SRI. There is a lot of good info about the type of information people are looking for when they read a local advertisement. The research is based mostly on how people interact with yellow pages, but I believe a lot of will be valid for local search... I assume most of the research is licensed and copyrighted. What's old is new again, right? The information is put out by a company called SRI. There is a lot of good info about the type of information people are looking for when they read a local advertisement. The research is based mostly on how people interact with yellow pages, but I believe a lot of will be valid for local search… I assume most of the research is licensed and copyrighted.

What’s old is new again, right?

]]> By: Mike Blumenthal http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-194959 Mike Blumenthal Tue, 29 Jan 2008 05:29:39 +0000 http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-194959 Tim-- Thats a great point. And it makes sense. Do you have those YP stats as to which business categories are which? Are they available to rference somewhere? Mike Tim–

Thats a great point. And it makes sense. Do you have those YP stats as to which business categories are which? Are they available to rference somewhere?

Mike

]]> By: Local Hound http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-194933 Local Hound Tue, 29 Jan 2008 04:42:44 +0000 http://blumenthals.com/blog/2008/01/28/google-maps-no-address-required/#comment-194933 This is business category specific. If you apply yp stats to search you will find that 90% of the time someone is looking for a Doctor, they just need the number, directions etc. However the exact opposite is true for a mover... where 90% of the time the ad/website will influence which business is chosen. And if all business categories are aggregated it would probably be around 50-50. A business should track carefully to find out. This is business category specific. If you apply yp stats to search you will find that 90% of the time someone is looking for a Doctor, they just need the number, directions etc.

However the exact opposite is true for a mover… where 90% of the time the ad/website will influence which business is chosen.

And if all business categories are aggregated it would probably be around 50-50. A business should track carefully to find out.

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