Comments on: Google acknowledges Adword experiment with Local Address

By: Local Address in PPC Ads | DailyPPCTips.com

Local Address in PPC Ads | DailyPPCTips.com — Mon, 31 Mar 2008 20:21:06 +0000

[...] on Blumenthal,Â SEORoundTable, Screenwork and Vertical [...]

By: Google Letting Addresses into AdWords? « Screenwerk

Google Letting Addresses into AdWords? « Screenwerk — Thu, 17 Jan 2008 16:21:45 +0000

[...] Mike Blumenthal got confirmation that this was a Google-originated [...]

By: Mike Blumenthal

Mike Blumenthal — Tue, 15 Jan 2008 01:07:48 +0000

I think that it is based on associating the ad with a business in the local business center via the Google Choice in adwords. It clearly isn’t associated with limited businesses that are in the test…but the display of the address could be a test…or it could be here for keeps. It has been visible since early December.

It is an interesting way for Google to highlight an ad that has relevant local content vs a national that is just serving the market without bricks and mortar.

Mike

By: earlpearl

earlpearl — Tue, 15 Jan 2008 00:55:28 +0000

In fact I searched a variety of phrases and found one example where there a large number of ads with the top one having a plusbox and then one the ads on the side with an address on the fourth line.

I’m wondering if the ads showing up with either the plusbox or address information entered there data in the google local business center. I’ll check up on it.

By: Mike Blumenthal

Mike Blumenthal — Mon, 14 Jan 2008 23:20:02 +0000

Hi Dave

I poked around majr markets on major search terms and the address is frequently there. Given what you said it definitely is not “account based” experiment as the email seemed to indicate.

Mike

By: earlpearl

earlpearl — Mon, 14 Jan 2008 22:58:50 +0000

We have received both. When the ad is the top ad and above the natural serps we have received the plus box.

At other times if the ad is placed on the right hand side and under some other ads, it has simply had an address.

By: Mike Blumenthal

Mike Blumenthal — Sun, 13 Jan 2008 21:58:56 +0000

Dave
Are you getting the 4th line on the add or the Plus Box?

Mike

By: earlpearl

earlpearl — Sun, 13 Jan 2008 20:40:52 +0000

Just to be a bit more specific. I have a business that has been a recipient of the address line in the advertising. They never contacted us. So if they aren’t adding businesses, one should know that they didn’t contact businesses either.

Whatever the criterion are for choosing advertisers, its beyond me.

Dave

By: » Google Allows Local Addresses On PPC Ads Pay Per Click Journal

» Google Allows Local Addresses On PPC Ads Pay Per Click Journal — Sat, 12 Jan 2008 12:43:07 +0000

[...] of local addresses in their pay per click ads. So far, Screenwerk, SERoundtable, Vertical Leap, and Blumenthals have all reported on [...]