Comments on: Google Search – Just how local can it go?

By: Understanding Google Maps & Yahoo Local Search » Google Coupon results in Main SERPS Part II | Developing Knowledge about Local Search

Tue, 29 Jan 2008 13:58:51 +0000

[...] searches. Google Coupons are low cost and easy to implement. Given Google’s penchant for increasing “localness” in their search results, these coupons may just show up that much more often in the [...]

By: Understanding Google Maps & Yahoo Local Search » Google Maps gaining market share vs. MapQuest | Developing Knowledge about Local Search

Thu, 10 Jan 2008 14:03:13 +0000

[...] Search and their increased use of the Plus Box in the main search results and Adwords & their use of addresses in Adwords, they are also demonstrating their power to keep users from needing any additional mapping product [...]

By: Local SEO 2008 Predictions

Local SEO 2008 Predictions — Thu, 10 Jan 2008 13:03:54 +0000

[...] proliferate they will be fighting amongst themselves for their share of Google traffic. And Google is going to keep pushing more of its own â€œlocalâ€ results into the Web search results reducing the amount of traffic these sites will get (and watch out for Google Knol local). [...]

By: Mike Blumenthal

Mike Blumenthal — Tue, 08 Jan 2008 20:31:57 +0000

Stuart-

I think you have hit upon it…when I clicked on the ones with just city, they either had addresses in the surrounding area, had multiple address or were national sites like citysearch.

It appears that this would give the truly local ad that serves the local market with a bricks and mortar presence a leg up.

Mike

By: Stuart

Stuart — Tue, 08 Jan 2008 20:23:34 +0000

Mike it could also be that some local businesses aren’t really all that local. Some might suggest that they have a ‘generic’ local address without actually having a bricks-and-mortar location in the local area.

Instead of being available for people to walk into their offices they might have a toll-free phone number instead.

By: Mike Blumenthal

Mike Blumenthal — Tue, 08 Jan 2008 18:13:34 +0000

Terry-

That’s a good idea…I don’t really know and PPC is not my speciality.. anyone know?

By: Michigan SEO - Terry Reeves

Michigan SEO - Terry Reeves — Tue, 08 Jan 2008 17:09:57 +0000

Could it be that some ads are older and the street address was not available to add then?

By: Mike Blumenthal

Mike Blumenthal — Tue, 08 Jan 2008 16:23:52 +0000

Why do some of the obviously local ads show street address and others just the city?

Mike

By: Barry Schwartz

Barry Schwartz — Tue, 08 Jan 2008 15:59:27 +0000

Yea, I saw that in early December…

http://www.seroundtable.com/archives/015691.html