Yahooo Makes a New Play for Ads on Mobile Phones – Miguel Helft, NY times
Magellan Device Adds Google Local Listings – Greg Sterling, LocalMobileSearch
Googleâ€™s Lunchtime Betting Game – Noam Cohen NY Times
This has little to do with local but is an interesting research report on the use of prediction markets within Google.
According to the report, â€œUsing Prediction Markets to Track Information Flows: Evidence From Google,â€ which was presented Friday at the American Economic Association meeting in New Orleans, the strongest correlation in betting was found among people who sat very close to one another, trumping even friendship or other close social ties.
This is tangible evidence, the authors argue, that information is shared most easily and effectively among office neighbors, even at an Internet company where instant messaging and e-mail are generally preferred to face-to-face discussion.
What Does 2008 Have In Store For Local? Greg Sterling, SEL